Cricket Canada and A&W Canada announced an exciting new partnership that will see A&W become the Official Restaurant and Official Burger of Cricket Canada.
A&W announced the partnership as Canada’s National Men’s Team readies for their first appearance at the ICC 2024 Cricket World Cup in June.
A&W's collaboration with Cricket Canada provides exciting opportunities to engage with Canada's passionate cricket community. Through this sponsorship, A&W will be prominently displayed on the official kits and training gear for Canada's National Teams.
“This partnership with A&W marks a delicious new chapter for Cricket Canada,” stated Amjad Bajwa, President of Cricket Canada. “We are thrilled to welcome A&W into the cricket family and look forward to leveraging their expertise and community connections to help drive the growth and development of cricket across the country at all levels.”
The agreement also extends beyond the cricket pitch, as the A&W sponsorship will help support Cricket Canada's exploration of programs focused on enhancing the sport's accessibility, popularity and engagement with players and fans across the country.
Brands mentioned:
- Brand: A&W Canada
- Property/ Rights Holder: Cricket Canada
- Agency:
(click on the link to view the agency's Vendor Directory listing)
