Looking back on the First Half of 2024
You and your team have reached the halfway point of the year successfully! Your agency supported existing clients, acquired new ones, and everything in between to ensure business growth from January 1 to June 30, 2024.
Now let the power of Profectio help amplify the success achieved during the first half of the year with our Half Year Report.
Do you want to get more business?
Customers prefer to purchase from individuals they are familiar with and trust, while companies seek to collaborate with reliable agencies they view as partners.
We are opening our platform to help you showcase the success your agency has achieved this year - including campaigns, new business, case studies, and other examples of how your agency has delivered results in the past 6 months.
Decision-makers will discover more about your agency and the benefits you can provide for their brand.
Register your agency for our 2024 Half-Year Agency Report. Readers across our network including PR In Canada, Profectio and The Connected One will know about your accomplishments, milestones, successes and data points that your agency has experienced.
Brands frequently seek our advice on selecting agencies to hire. Our 2024 Half-Year Agency Report serves as a valuable tool to enhance your agency's visibility among business professionals and leaders.
"
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos
Growth without obstacles
Why choose an uncharted route in the wilderness when you can follow the same proven path to success that has worked for other companies? This will help you avoid obstacles and costly mistakes.
It's like having a growth assistant
Think of us as your secret weapon in business. We network, engage, and devise strategies to reach decision makers every month, allowing you to focus on running your business.
Build high-converting funnels easily
Once a buyer (or prospect) becomes aware of your company and understands the benefits it can bring to their business, they enter the consideration stage.
What prospects will learn from the agency report?
- Agency overview - Your profile review will offer a comprehensive summary reflecting the overall picture for the agency. The business summary could showcase the agency's founder, co-founders, business leaders, and other decision-makers, while also summarizing the agency's services.
- Your Team - While showcasing your agency's accomplishments, you can also highlight your team's expertise and what clients can expect when working with you.
- Milestones & achievements - Take a look at any intangible improvements, new or improved products, features or services, anniversaries, or significant projects such as a rebrand, new website, or acquisition.
- Growth stats - Share statistics and metrics demonstrating growth, such as client retention rate, total impressions earned, and client sales growth.
- Account-specific reports - Our readers and employees alike want to hear inspiring success stories about their agencies and companies.
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
David Brier
Author
Important Dates:
- Early Bird - May 31
- Regular - June 14
- Submission Deadline - June 28
- Publish - July 8
Early Bird expires...
You missed out!
Let's get started on your agency report...
Any agency across Canada is eligible to be included in the Half-Year report.
Non-members can select a package below. Members can login here to see member pricing.
* Essential, Premium or Platinum members save up to 30%, join here.
Non-Member Pricing
Regular
$295.99
EARLY BIRD - $265.50
Plus
$395.99
EARLY BIRD - $355.50
Everything in Starter, plus:
- Brand (Client) Page - As part of our Vendor Directory we have added pages to display information about brands (client's of agencies, ex SkipTheDishes; Rogers; Subway
- Retention Score - To calculate your customer retention rate (CRR) you can use the following simple formula involving the customers you have at the start (January 1, 2023 or S), at the end (June 30, 2023 or E) and customer acquired during the period you're measuring (N). CRR = ((E-N)/S) x 100. (client names are not disclosed in the report)
- Why Its Great To Work At... (Podcast) - Talent is the life of any organization, and in our new series Why It's Great To Work At we will talk to agencies across the country about what it is like to work for their organization.
Why Include Your Agency In Our Half-Year Report:
In addition to being something that business owners, marketers and procurement are generally interested in, sharing a recap also has additional business benefits.
- Reduce churn - When your profile tells your customers what they have accomplished, it reminds them how much your product or service helped them achieve success and inspires them to accomplish even more next year—keeping them engaged with your product.
- Strengthen confidence in your business - Celebrating your growth and achievements from the year reinforces your dedication and competency within your industry, and affirms your customers’ decision to choose your business over a competitor
- Evangelize employees - empower your employees to be the 'hero' of your story; arm them with a tool they can use when singing the praises of what they (as an employee of your agency) have achieved
- Maintain loyalty - Customers appreciate when you share what you’re proud of with them. It tells them they are a part of your community and you value their opinion. It also reminds them of how hard you work and gives them a reason to continue supporting you.
- Call-to-action (CTA) - Take the opportunity to ask for the business; let prospects know how to contact you for more information
- Stand out from the competition - Make it easy for prospects to know who you are, and how you can help their business grow, use the report to supplement your sales efforts
Important Dates:
- Early Bird - May 31
- Regular - June 14
- Submission Deadline - June 28
- Publish - July 8
Early Bird expires...
You missed out!