Cricket Canada and TD Bank Group (TD) have announced a new sponsorship, marking a significant milestone in Canadian cricket history as TD moves to support the growth and development of cricket locally.
Through the sponsorship, TD will become the official bank of Cricket Canada’s National Teams and support the growth of Canada's passionate cricket community. This partnership will assist Cricket Canada in strengthening grassroots development programs and increasing opportunities for young fans and enthusiasts to connect with National Teams and players.
"TD is excited to become the official bank of Cricket Canada," said Tyrrell Schmidt, Chief Marketing Officer, TD. "It’s our privilege to be included on the official kits and training gear for the National Teams. We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship. This is an opportunity for us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada create more milestones together."
As part of the new sponsorship, TD will be prominently featured on the official kits and training gear for Canada’s National Teams. This includes new custom kits being designed for the Men’s National Team’s highly anticipated first appearance at the ICC 2024 Cricket World Cup in June. TD will also be an official sponsor of Cricket Canada’s National Women’s Team in 2025.
Brands mentioned:
- Brand: TD
- Property/ Rights Holder: Cricket Canada
- Agency:
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