Breaking: AcuityAds Goes Public, Canadian Programmatic Space Grows Again

BY: 

Dave Forde
May 19, 2014

Crystal BallAbout a year ago, we said the Real-Time Bidding (RTB) space (that’s what we all called it back then) had about one year as we knew it before a big shift started to occur.  We called it right when it came to ad networks, and its happening in the programmatic space as Toronto-based looks to take the plunge and become a public company.   A deal was struck back in late March between Wildlaw Capital CPC 2, a capital pool company and AcuityAds for a private placement of just over $5 million with funding coming from Paradigm Capital Inc. and include Clarus Securities Inc. and Euro Pacific Canada Inc.

Last week they issued a joint press release updating the deal has been closed at $5.75 million creating a “three-cornered” amalgamation under the provisions of the Business Corporation Act (Ontario), pursuant to which Acuity will amalgamate with a wholly-owned subsidiary of Wildlaw CPC 2.”   Once the deal receives final approval from the TSX a new corporate leadership will be put in place, but its four Co-Founders will remain on Board of Directors including Tal Hayek, Nathan Mekuz, Rachel Kapcan, Joe Ontman.

AcuityAds had closed a $3 million round of debt-financing back in July 0f 20013, a month after its expansion into the United States with its first office there.

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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