Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema
and in magazines as well as in the Toronto Star. They will also leverage online properties such as MSN, Yahoo, The Weather Network, torontolife.com and other sites, including thestar.com. The advertising campaign was created by Lowe Roche and Draft. Draft is the Toronto Star’s marketing agency of record.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
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