In ad agency shuffle news, Montreal-based Sid Lee has been acquired by kyu, which is a strategic operating unit of Hakuhodo DY Holdings based in Japan. kyu is a collective of creative companies that operates out of New York. Financial terms of the deal were not disclosed.
Sid Lee will continue to operate its Canadian presence in Montreal and Toronto, the addition of kyu is expected to see an increase in jobs as well as the agency’s capabilities.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.