There was a lot of buzz over the last few days on the internet about a blog post from Erick Schonfeld (TechCrunch) where he interviewed Marc Andressen and Marc’s comments were to “Burn the boats.” This referring to the legend from the 1500’s when Cortes landed in Mexico who’s attitude was all or nothing; to move forward with no possibility of changing your mind or going back. Andreessen who has the Founder of Netscape and have gone on to a number of other successful ventures and now invests in technology companies probably knows a thing or two about what he’s talking about. After all Netscape was one of the first big successes on the Internet.
It is no secret that traditional media, specifically newspapers have been struggling for years, now many of them or playing with pay wall models as they try to recoup some of the lost revenues they had become accustomed to from advertising. Consumers of course don’t necessarily want to pay for content, or do they? While some consumers will be willing to pay there will never be enough to replace the revenue dollars that newspapers have become accustomed to from advertising.

Does the newspaper industry understand technology?

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