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City, Netflix, And shomi Prepare to Deliver “Between”

October 20, 2014 – 1:28 pm |

Between stars Jennette McCurdyAs Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take on Netflix, while others were not excited about paying for old or previously viewed movies and television shows.  This morning, City, Netflix, and shomi announced a new partnership to bring audiences a new drama series, Between – an original survivalist thriller series.

The first season of Between, featuring six, one-hour episodes, will premiere on City and shomi in Canada and on Netflix outside of Canada where the service is available. Between will come to Netflix Canada one year following the initial premiere.

“With the commission of Between, we are reinforcing our commitment to bring the best programming to our subscribers,” said Marni Shulman, Head of Content & Programming, shomi. “Great opportunities to build original content like this, and working with the breadth of talent, including the amazing Michael McGowan, is a perfect fit for the shomi brand.”

If shomi can produce great content that Canadians want the new venture just might have a chance of surviving, and even disrupting the traditional television model in Canada.  Bell Media and TELUS, your move…

Postmedia Acquires 175 Sun Media Properties For $316M

October 6, 2014 – 1:20 pm |
Let's Make A Deal

Postmedia Network is getting serious about the newspaper business, earlier this morning they announced they have acquired 175 English language newspapers, specialty publications and digital properties, including the Sun chain of dailies, consisting of The …

SUBWAY Shoots N’ Scores With Tasty Prime Rib Melt Campaign #SUBWAYGetPrimed

October 1, 2014 – 2:05 pm |
Starting today Canadians looking for that premium steak house taste need to look no further than SUBWAY® Restaurants with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in an au jus glaze, topped with sliced cheddar cheese and served on freshly toasted Italian bread, this sandwich is available at participating locations across Canada for a limited time. “The Canadian beef industry is thrilled to be providing SUBWAY® Restaurants across Canada with 100% Canadian beef,” said Rob Meijer, President, Canada Beef. “This is a great opportunity for our local producers to showcase their top quality product in a premium quality sandwich.” To welcome the new sandwich to the team, SUBWAY® Restaurants will be helping hockey fans across Canada get primed to cheer on their teams this season. To support the launch, SUBWAY® Restaurants is asking Canadians to share their quirkiest pre-game rituals via Facebook and Twitter. From taking a vow of silence, to wearing a lucky pair of socks to a handshake that wards off bad luck, players and fans alike tend to have unique pre-game rituals. Fans can share their rituals by following @SUBWAYCanada and using #SUBWAYGetPrimed. “Whether it is powering up the night before a big game or hours before tuning in, the new Prime Rib Melt allows Canadians to fuel up on premium 100% Canadian beef,” said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada.

As the weather starts to take a turn SUBWAY Restaurants is turning up the heat with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in …

Alyson Schafer Goes Live With Digital Makeover

October 1, 2014 – 11:00 am |
Alyson Schafer Reshift Media

Parenting expert Alyson Schafer was looking to revamp her digital presence and turned to digital marketing agency Reshift Media to conceptualize, design, develop and launch an entirely reimagined web presence at
Alyson is a best-selling …

Online Music Service Spotify Goes Live In Canada

September 30, 2014 – 12:17 pm |
Open for Business

For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country.
“Spotify is launching in Canada with a comprehensive catalogue featuring the …

Top Canadian Ad & Marketing Stories For Week Ending September 12, 2014

September 22, 2014 – 1:40 pm |
Top Stories

The Apple iPhone 6 is here, are you going to get one? We’ve seen reports of people around the world lining up for 10+ hours to be the first to get one, others are selling …

FranWorks Reshifts Its Social Reach With Social Brand Amplifier

September 19, 2014 – 10:51 am |

Earlier this week we told you about the latest product to from Toronto-based Reshift Media called Social Brand Amplifier, well it looks FranWorks Group of Companies has integrated the solution into their business.   FranWorks …

74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]

September 19, 2014 – 10:12 am |
Citizen Tech Infographic - Canada

Just in, some new data from a recent study from phase one of “Citizen Tech,” which is a North American study commissioned by Citizen Relations and powered by Vision Critical’s Customer Intelligence Platform, far more …

The Future of Sports In A Digital World

September 18, 2014 – 8:58 am |

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Reshift Media Helps Brands Connect On Facebook With Launch Of Social Brand Amplifier

September 17, 2014 – 2:28 pm |
Social Brand Amplifier

With over one billion users around the world brands are rushing to have a presence on Facebook in the hopes of increasing their respective audience engagement, which often can lead to increased sales.
Toronto-based Reshift Media …

Empowering Your People To Give an Amazing Customer Experience

September 11, 2014 – 9:42 am |

Guest Post: Lori Franze is a multi-faceted marketer. She has worked in direct, CRM, content, social and b2b in her 12 year career.  She currently freelances supporting agencies and other organizations with their account management, …