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Tequila Herradura Says LUCK IS EARNED In Global Campaign

September 19, 2016 – 2:01 pm |
NextGen Awards

Luck Is Earned.Recently Tequila Herradura launched its newest global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication to craft and determination for excellence – the way Tequila Herradura has been doing it for over 145 years.

The “Luck Is Earned” campaign features real people who emulate the courage of Tequila Herradura by resisting compromise and exceeding standards on the path to greatness.  It also showcases how Tequila Herradura is crafted with a balance of respect for traditional processes with industry-leading innovation at the last true tequila-producing hacienda on the planet, a true piece of Mexico’s cultural fabric.

“Luck Is Earned,” will roll out its first creative throughout the U.S. on September 16 in conjunction with Mexican Independence Day. Additional creative will be introduced globally throughout 2016 and 2017 and will come to life through a number of elements including:

  • Video and music steaming services including Hulu
  • Digital and Print with New York Times T Magazine, Gilt, Time Out
  • Mobile search services such as Foursquare
  • Social Media Engagement through Facebook, Twitter and Instagram
  • Local events across the U.S.

Tequila Herradura relied on the creative minds from Agency of Record GREY Canada to develop and produce the campaign.

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GoodLife Fitness Delivers Wearable Fitness Experience To Members

August 31, 2016 – 10:20 am |
Goodlife Fitness MYZONE

GoodLife launched MYZONE MZ-3, a innovative fitness monitoring tool that is available now for staff and members.

#WeatherOrNot Lightning Strikes Twice, Cineplex Is Here For Canadians

August 25, 2016 – 1:25 pm |
#WeatherOrNot Cineplex Lightning Popcorn Pic

Cineplex Entertainment built a lightning popcorn bag which is nearly 20 feet high and is rigged with a lightning rod in Windsor, Ontario.

NextGen Awards Call For Entries Now Open

August 23, 2016 – 11:00 am |

NextGen Awards are where we discover and honour small agencies that are creating and executing innovative and exciting campaigns. These teams develop groundbreaking concepts and ideas that compete with agencies, both big and small.

Canadian Blood Services Joins Global Iniatitive #MissingType

August 23, 2016 – 10:32 am |
Canadian Blood Services

global initiative, Canadian Blood Services launched their newest campaign this week entitled #MissingType.

Top Canadian Ad Stories For Week Ending August 19, 2016

August 22, 2016 – 1:26 pm |
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August 15, 2016 – 11:30 am |
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Top Canadian Ad & Marketing Stories For Week Ending August 5, 2016

August 9, 2016 – 11:13 am |
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#WeatherOrNot Cineplex Aims To Surprise Some Lucky Canadians This Summer

July 27, 2016 – 9:45 am |

This is according to a new survey released by Cineplex Entertainment as part of their latest campaign.

#publicrelations Account Manager [Job Listing]

July 26, 2016 – 3:16 pm |

A team player that understands the changing media landscape and its impact on PR strategy.

Trader Finds New Home In $1.5B Acquisition

July 6, 2016 – 9:55 am |
Let's Make A Deal

Looks like online auto marketplace Trader Corporate has a new home, this time with private equity firm Thoma Bravo.