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Week in Review »

Top Canadian Ad & Marketing Stories For Week Ending September 12, 2014

September 22, 2014 – 1:40 pm |

Top StoriesThe Apple iPhone 6 is here, are you going to get one? We’ve seen reports of people around the world lining up for 10+ hours to be the first to get one, others are selling them on eBay for up to $1,000. I’ve never been an Apple fan, but the power they have created for their products is something brands can only wish they could achieve, and quite a remarkable accomplishment.

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending September 12, 2014…



  1. SUBWAY And Pepsi Offer Canadians A
  2. Postmedia Network Promotes Sandra Mackechnie To VP Digital Advertising And Strategy
  3. Reshift Media Helps Brands Connect On Facebook With Launch Of Social Brand Amplifier
  4. 74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]
  5. Breaking: Rdio Canada Appoints Bryan Bean As Vice President Of Marketing & Strategic Partnerships


Articles By Guest Contributors From Last Week:

The Future of Sports In A Digital World

FranWorks Reshifts Its Social Reach With Social Brand Amplifier

September 19, 2014 – 10:51 am |

Earlier this week we told you about the latest product to from Toronto-based Reshift Media called Social Brand Amplifier, well it looks FranWorks Group of Companies has integrated the solution into their business.   FranWorks …

74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]

September 19, 2014 – 10:12 am |
Citizen Tech Infographic - Canada

Just in, some new data from a recent study from phase one of “Citizen Tech,” which is a North American study commissioned by Citizen Relations and powered by Vision Critical’s Customer Intelligence Platform, far more …

The Future of Sports In A Digital World

September 18, 2014 – 8:58 am |

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Reshift Media Helps Brands Connect On Facebook With Launch Of Social Brand Amplifier

September 17, 2014 – 2:28 pm |
Social Brand Amplifier

With over one billion users around the world brands are rushing to have a presence on Facebook in the hopes of increasing their respective audience engagement, which often can lead to increased sales.
Toronto-based Reshift Media …

Empowering Your People To Give an Amazing Customer Experience

September 11, 2014 – 9:42 am |

Guest Post: Lori Franze is a multi-faceted marketer. She has worked in direct, CRM, content, social and b2b in her 12 year career.  She currently freelances supporting agencies and other organizations with their account management, …

Future Shop Prepares For Vizio’s Arrival To Canada

September 8, 2014 – 1:47 pm |

As the battle for the living room continues to heat up, California-based Vizio which was launched in 2002 has now set its sights on Canada for its next market to enter. The company which competes with other …

Are You Ready To “Experience DC?” College Rolls Out Its Biggest Recruitment Campaign

September 8, 2014 – 1:22 pm |
Experience DC poster

With the 2014-2015 academic year in full swing, Durham College (DC) recently launched its multi-platform Experience DC campaign – and this is most progressive marketing campaign in the college’s history to date.
The campaign will run over the next …

Top Canadian Ad & Marketing Stories For Week Ending September 5, 2014

September 8, 2014 – 10:55 am |
Top Stories

Back to school season is upon us which means the summer break is over.  Toronto International Film Festival (TIFF) has taken over downtown Toronto opens the doors for brands of all shapes and sizes to get …’s Wants You To Meet “Meet the Negotiator”

September 4, 2014 – 10:35 am |

Online travel site has rolled out a new national campaign for its growing Canadian based of consumers. The “Meet the Negotiator” campaign features company spokes person and Canadian celebrity William Shatner, you might have …

SUBWAY And Pepsi Offer Canadians A

September 3, 2014 – 1:33 pm |

SUBWAY Restaurants and PepsiCo Foods Canada have partnered in a new campaign which includes a microsite located at As part of the campaign Canadians have a chance to win one of 30 daily cash prizes …