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March 24th On The Move “Live” – Get Your Tickets

February 26, 2015 – 2:22 pm |

On March 24th we present On The Move “Live,” is the ONLY event to bring you the inside story about Canada’s top advertising, marketing and public relations professionals who have recently been promoted or taken on new roles.  You’ve read our column, now we will dig deeper into the careers and opinions of our guest speakers as they look at the future of business as we know it.
On The Move

Join us on March 24, 2015 with our guests speakers – Ken Hunt – Publisher of Toronto Life magazine, Jennifer Hills – Director of Communications at Sears Canada & Rick Murray – Managing Partner and Chief Digital Strategist at NATIONAL PUBLIC Relations who will share their thoughts and opinions about areas such as (but not limited to) communications, digital media and online advertising.

What’s the next big game changer in digital media? How brands are becoming publishers, how publishers are enbracing social media to engage audiences, and much more will be discussed!

Drinks and hor d’oeuvres included in ticket.

    Big Data Insights For Communicators: How Big Data & Social Media Can Improve Communications [Event]

    February 26, 2015 – 10:55 am |

    IABC Waterloo is hosting an event tonight at Bingemans in Kitchener for dinner and a keynote presentation from Dr. Ann Cavoukian, PhD, Executive Director, Privacy and Big Data Institute, Ryerson University, former Ontario Privacy Commissioner. …

    TD Tackles Text With TDHelp Offering

    February 25, 2015 – 1:31 pm |

    While we have not hit 100% of Canadians (who own a smartphone that is) who text to another, we are pretty close. This week TD announced it has accomplished another ‘first’ as they now …

    BIMM Adds Analytics For Academics With Launch Of Backpack Analytics

    February 25, 2015 – 1:30 pm |
    Backpack Analytics

    With the goal to help academic institutions boost enrolment and fundraising, Toronto-based advertising agency BIMM has now launched Backpack Analytics, a marketing analytics firm specializing in educational data.
    As their team has completed several projects within …

    Call For Entries, Social Media Influencer Awards, Time Is Running Out

    February 25, 2015 – 10:30 am |

    Has your organization created an amazing social media campaign? Then tell us your story by entering the 2015 Social Influencer Nation Awards.
    Social Influencer Nation Awards are open to all agencies, brands, companies and creators of …

    Breaking: Mosaic Dives Deeper Into Activation With Acquisition of Launch!

    February 10, 2015 – 2:48 pm |

    Acosta Mosaic Group (AMG) North America has just announced that Mosaic has acquired Launch!, a privately owned, Canadian-based experiential marketing and retail activation agency. This is a strategic acquisition which will help arm Mosaic with …

    Top Canadian Ad & Marketing Stories For Week Ending February 6, 2015

    February 9, 2015 – 3:31 pm |
    Top Stories

    Is print dead? No, but it does remain to be an anchor for newspapers across Canada, last week Postmedia announced several layoffs and voluntary buyouts on both the newspaper and website side of their business. …

    5 Popular Stories From PR In Canada During January 2015

    February 3, 2015 – 10:48 am |

    Are you ready for an amazing February, here are some of the popular stories that appeared on our sister site PR in Canada during the month of January 2015:

    Breaking: More Exits At Cision Canada, Senior …

    Top Canadian Ad & Marketing Stories For Week Ending January 30, 2015

    February 2, 2015 – 11:37 am |
    Top Stories

    Did you catch the Super Bowl last night? How about Katy Perry’s performance? Well did you know that 50% of the advertising shown last night had a #hashtag in them? Facebook continued to be the …

    GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

    January 29, 2015 – 10:54 am |

    Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of …

    SAVE $50 On 2015 Marketing Hall Of Legends Tickets NOW [Promo Code]

    January 29, 2015 – 10:20 am |
    Marketing Hall of Legends

    As the 2015 FFWD Advertising & Marketing Week nears the close, there is one more big event, the annual Marketing Hall of Legends which brings together marketers, media, agencies and academic communities from across the …