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Kobo Rolls Out Loyalty Program

September 30, 2015 – 2:01 pm |

KoboToday, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or with Kobo’s reading app, which can be redeemed from a catalogue of more than one million titles across a variety of genres. The program is currently available in Canada, the United States, the United Kingdom, Australia, and New Zealand.

“While we’re constantly looking for ways to amplify the reading experience, we also remain focused on how we can delight our new and existing customers,” said Michael Tamblyn, President, Rakuten Kobo Inc. “The Kobo Super Points program is our way of acknowledging loyal readers for doing what they love most, and we look forward to thanking our customers by rewarding them with the content they enjoy.”

To kick off the launch, Kobo is rewarding each of its top 25,000 readers with 2,500 Super Points, starting them off with enough points to claim their first gift. Customers can access the Kobo Super Points member page at

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La Presse Cuts Jobs As Part Of Digital Transformation

September 24, 2015 – 12:48 pm |

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on …

Netflix Continues To Dominate, But Are shomi Or CraveTV Catching Up [Report]

September 24, 2015 – 10:42 am |

Broadband and network solutions provider Sandvine released its report on global Internet usage trends today, with data collected as part of the company’s Global Internet Phenomena Program.
Netflix continues to be the leading application in Canada accounting for over …

CBC & Fullscreen Unit On Multi-Year Digital Media Partnership

September 23, 2015 – 2:39 pm |
Let's Make A Deal

CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience …

Bye Bye Olive Media, Prepares To Shut The Doors

September 17, 2015 – 10:58 am |

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media …

As Digital Dominates, La Presse Kills Its Daily Print Edition

September 16, 2015 – 1:45 pm |

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As …

Government of Canada Selects AdGear For Digital Advertising Solutions

September 16, 2015 – 12:03 pm |

Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract.  In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments.
AdGear …

Stanfield’s Selects Extreme Group As AOR

August 25, 2015 – 9:45 am |

Stanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia.
This marks the …

Juniper Park And TBWA\Canada Merge Operations

August 24, 2015 – 1:34 pm |
Hand Shake

As advertising agencies across Canada continue to shuffle their operations such as here, here and here, today TBWA Worldwide has announced today that it has merged TBWA\Toronto and Juniper Park to form a new agency, …

IKEA Canada Wants You To #GrabLifeByTheCatalogue

August 21, 2015 – 9:36 am |

As the retailer prepares for its 2016 catalogue, IKEA Canada is rolling out its #GrabLifeByTheCatalogue campaign.  As part of their efforts, IKEA is encouraging customers to “Grab Life by the Catalogue”. The new campaign will see …

Online Video Streaming shomi Wants To #shomiMovesIn, Service Opens Up To Canada

August 20, 2015 – 3:14 pm |

With phase one of the joint venture between Rogers Communications and Shaw Communications complete, the birth of online video stream service called shomi is ready to celebrate its first birthday.  Launched back in September 2014, shomi …