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Week in Review »

Top Canadian Ad & Marketing Stories For Week Ending February 27, 2015

March 2, 2015 – 1:44 pm |

Top StoriesThe Internet certainly didn’t disappoint last week, admit it – you jumped in on the Dressgate meme last week. Marketers, it does show you the power of a good meme it had North America buzzing about it, I’m sure in a week or two we’ll see who was able to monetize the trending topic.

Looking back at the weekend ending February 27, 2015, here are the top stories that you read on Profectio.



March 24th On The Move “Live” – Get Your Tickets

February 26, 2015 – 2:22 pm |

On March 24th we present On The Move “Live,” is the ONLY event to bring you the inside story about Canada’s top advertising, marketing and public relations professionals who have recently been promoted or taken on …

Big Data Insights For Communicators: How Big Data & Social Media Can Improve Communications [Event]

February 26, 2015 – 10:55 am |

IABC Waterloo is hosting an event tonight at Bingemans in Kitchener for dinner and a keynote presentation from Dr. Ann Cavoukian, PhD, Executive Director, Privacy and Big Data Institute, Ryerson University, former Ontario Privacy Commissioner. …

TD Tackles Text With TDHelp Offering

February 25, 2015 – 1:31 pm |

While we have not hit 100% of Canadians (who own a smartphone that is) who text to another, we are pretty close. This week TD announced it has accomplished another ‘first’ as they now …

BIMM Adds Analytics For Academics With Launch Of Backpack Analytics

February 25, 2015 – 1:30 pm |
Backpack Analytics

With the goal to help academic institutions boost enrolment and fundraising, Toronto-based advertising agency BIMM has now launched Backpack Analytics, a marketing analytics firm specializing in educational data.
As their team has completed several projects within …

Call For Entries, Social Media Influencer Awards, Time Is Running Out

February 25, 2015 – 10:30 am |

Has your organization created an amazing social media campaign? Then tell us your story by entering the 2015 Social Influencer Nation Awards.
Social Influencer Nation Awards are open to all agencies, brands, companies and creators of …

Breaking: Mosaic Dives Deeper Into Activation With Acquisition of Launch!

February 10, 2015 – 2:48 pm |

Acosta Mosaic Group (AMG) North America has just announced that Mosaic has acquired Launch!, a privately owned, Canadian-based experiential marketing and retail activation agency. This is a strategic acquisition which will help arm Mosaic with …

Top Canadian Ad & Marketing Stories For Week Ending February 6, 2015

February 9, 2015 – 3:31 pm |
Top Stories

Is print dead? No, but it does remain to be an anchor for newspapers across Canada, last week Postmedia announced several layoffs and voluntary buyouts on both the newspaper and website side of their business. …

5 Popular Stories From PR In Canada During January 2015

February 3, 2015 – 10:48 am |
January

Are you ready for an amazing February, here are some of the popular stories that appeared on our sister site PR in Canada during the month of January 2015:

Breaking: More Exits At Cision Canada, Senior …

Top Canadian Ad & Marketing Stories For Week Ending January 30, 2015

February 2, 2015 – 11:37 am |
Top Stories

Did you catch the Super Bowl last night? How about Katy Perry’s performance? Well did you know that 50% of the advertising shown last night had a #hashtag in them? Facebook continued to be the …

GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

January 29, 2015 – 10:54 am |

Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of …