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Ariad Custom Communications Expands Agency’s Creative Team With Four New Hires

By
Dave Forde
Published: September 2, 2010Posted in: On the MoveTags:

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Toronto-based Ariad Custom Communications is looking to round out the communication agency’s talent offering and recently added four new members to their team as Michael Beckerman, President, Ariad made the announcement to Profectio.

Phillip Coe joins as Studio Director with overall leadership responsibility for the creative team. He brings over fifteen years of experience to Ariad, in particular running design teams. Phillip comes to Ariad from CI Investments where he was Creative Director, previously he was Manager of Creative Services at Franklin Templeton Investments. In addition to his financial services background, Phillip has also managed multiple design agency teams. He is a champion of great creative that addresses the business needs of clients.

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Kijiji Advertising Group Expands Quebec Presence Hires with Isabèle Richer As Advertising Sales Manager

By
Dave Forde
Published: September 2, 2010Posted in: On the MoveTags:

Online classified site Kijiji wants to increase their penetration into the Quebec market and has announced the addition of Isabèle Richer has been appointed to the position of Manager, Advertising Sales, and will be based in Montreal, Quebec.

Isabèle brings more than 10 years in advertising to the Kijiji Advertising Group. She began her career as a media buyer and planner with a Montreal-based agency and prior to joining the Kijiji Advertising Group, Richer held Internet advertising sales positions with Communication VOIR, Canoë, and LesAffaires.com. Richer holds a Bachelor of Arts degree in communications from the Université de Montréal.

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Alan H. Bird Appointed CEO And President of SCI Marketview

By
Dave Forde
Published: September 2, 2010Posted in: On the MoveTags: Alan H. Bird, Chris Cawston, SCI Marketview

SCI Marketview, Inc., with offices in Toronto, Dallas and Detroit has announced the appointment of CEO And President by the the Board of Directors. Bird brings more than 20 years of executive experience in the automotive marketplace including eight years as president and CEO of Curomax Corporation, North America’s first multi-asset internet finance portal. Former CEO and President Chris Cawston will continue as a director and serve as advisor to Bird.

“The Board of Directors commends Chris Cawston for the work he has done building SCI to date, and looks forward to his contribution as a shareholder, director, and advisor to Mr. Bird,” stated SCI Chairman Paul Damp. “After seven years building our reputation as the market leader in lead consolidation and lifecycle management, Chris felt it was time to serve in a different capacity.”

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Rogers Media And Warner Music Canada Form New Digital Advertising Partnership

By
Dave Forde
Published: September 2, 2010Posted in: FeaturesTags: Claude Galipeau, Jennifer Sage, Rogers, Rogers Media, Warner Music Canada

Rogers Media (a division of Rogers) has signed a multi-year partnership with Warner Music Canada that will see the communications company exclusively sell advertising around Warner’s music video content library across a variety of their digitial platforms.

“Along with our other investments in premium digital video content, this partnership … will enable Rogers Digital Media to offer even more premium video content to advertisers,” Claude Galipeau, Senior Vice-President and General Manager of Rogers Digital Media, said in a news release.

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Farmers Feed Cities Revamps Image, Launches New Campaign – “Ontarian’s Farming Plays A Key Role In The Economy”

By
Dave Forde
Published: September 2, 2010Posted in: Campaign CornerTags: Farmer Feed Cities, Jenny Van Rooy

Let’s be honest, farming isn’t a sexy business, when Justin Timberlake sang “Sexy Back” he wasn’t talking about grains and carrots. However it does play a key role in the economy, and always makes its way into the Federal budget. Over the years the Farmer Feed Cities has taken a combative approach to getting the message out to the world, they are commonly known for militant-style protests in Queens Park and on the 401. The campaigns new approach “targets a more tech-savvy audience” according to Jenny Van Rooy, Campaign Coordinator, Farmers Feed Cities,“ and will be used to help educate Ontarians about the importance farming plays to our economy, our environment and quality of life.

As part of the campaign the Farmers Feed Cities has launched a new website, increased their social media presence, and added some new additions to their merchandising lines.

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Score Media Takes To The Air Waves With Launch Of theScore Satelite Radio on SIRIUS

By
Dave Forde
Published: September 1, 2010Posted in: FeaturesTags: Benjie Levy, John Lewis, Score Media, SIRIUS, SIRIUS Canada

Score Media has some serious aspirations for their content, they have quickly become a global brand by doing one simple thing – making their content available where ever their audience is. Over the last year we’ve seen them launch apps such as theScore.com, ScoreMobile and theScore iPad Edition, and now adds SIRIUS Channel 98 and on the web at www.theScore.com/radio.

Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. says, “As a media company that’s grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand.”

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Metro Checks In With Foursquare, Adds Deeper Integration To Online Papers

By
Dave Forde
Published: September 1, 2010Posted in: FeaturesTags: Foursquare, Jodi Brown, Metro, Social Media

Not only was Metro the first Canadian newspaper to integrate social media site Foursquare into its only publications, but now they have announced another enhancement
They are delivering the “Add To Foursquare” buttons to journalmetro.com and metronews.ca sites and will run adjacent to venue-targeted editorial like restaurant reviews, allowing the user to add a visit to the location as a “to do” in their Foursquare account with a link back to the full article or review on the Metro site.



Google Goes Ga Ga For Games, Acquires Social Gaming Company SocialDeck

By
Dave Forde
Published: August 31, 2010Posted in: Deal FlowTags: Anish Acharya, Dan Servos, Google, Jeson Patel, SocialDeck

Goggle made yet another acquisition of a Canadian company yesterday as they picked up Toronto-based SocialDeck, a social gaming site for an undisclosed amount.  The company was founded in 2008 by Anish Acharya and Jeson Patel and since brought on  Dan Servos as President and CEO.



Yahoo! Canada Helps House Hunters With Launch of New Zoocasa Real Estate Application

By
Dave Forde
Published: August 31, 2010Posted in: FeaturesTags: Butch Langlois, Laurie Maw, Yahoo, Yahoo Canada, Zoocasa

Yahoo! Canada is looking to make life easier for Canadians who are hunting to find a new home as they’ve launched a new app for Yahoo.ca homepage that allows Canadians to to access Zoocasa’s online real estate search service directly.  This is all part of the continuing evolution of Yahoo and its new homepage.

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Ludia and Sony Pictures Partner To Create Video Games Based On Syndicated ‘Pyramid’ TV Game Show

By
Dave Forde
Published: August 30, 2010Posted in: FeaturesTags: Ludia, Online Gaming, Sony Pictures

Montreal-based Ludia Inc., and Sony Pictures Consumer Products are partnering on a video game series based on the popular Pyramid television game shows. The licensing deal will result in games across major console platforms, PC/Mac, iPhone/iPod touch and iPad.

“Pyramid has been a long-standing and successful game show franchise, and we are delighted to work with Ludia to create new opportunities that will bring an engaging entertainment experience to fans of the show,” added Mark Caplan, Vice President Licensing, Sony Pictures Consumer Products.

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