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TC Media, Babies“R”Us

App That: Babies“R”Us Rolls Out Catalogue App

March 26, 2014 – 10:28 am |

As more and more retailers embrace the digital world, today, Babies“R”Us rolled out a new mobile app today that was created by TC Media.  The app allows parents to search for items, view descriptions and reviews, helpful videos …

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TC Media Continues To Expands Its Interactive Marketing Solutions

April 16, 2014 – 2:24 pm |

Since TC Media brought on Patrick “The Builder” Lauzon to head up its Interactive Marketing Solutions group, the company has been quick to expand its offering.  This of course meant the hiring of additional talent, and in a few cases individuals who have worked with Patrick at more than one organization in the past.  This week TC Media announced the addition of three new members as Heather Forrester, Dave de la Plante and Anwar Sumar joined the team. We broke the story about Heather’s appointment back in January, as she was appointed Vice President of Sales – Shopper Marketing, Ad Network.

Dale de la Plante 150x150 TC Media Continues To Expands Its Interactive Marketing Solutions

Anwar Sumar 150x150 TC Media Continues To Expands Its Interactive Marketing SolutionsDave de la Plante joins as a Senior Retail Strategists.  Dave has more than 25 year of experience as an executive and consultant in the retail industry with Shoppers, RBC and IBM, and successfully led the strategic development of customer programs for Canadian Tire.


Anwar Sumar also joined as a Senior Retail Strategists, and brings his special expertise in electronic commerce and digital solutions. Over the past 20 years he has had a distinguished career as a senior executive and GM with CIBC, Dell, Sears Canada and GrayMatter Associates.


Open For Business: Marketel Launches New To Target Female Shoppers

April 15, 2014 – 9:01 am |

As they look to tap into the true household purchasing power, this week Marketel announced the launch of MarketELLE, a new marketing division targeting Canadian women shoppers. The new division will be headed up by Diane Ridgway-Cross, Executive …

Jan Frolic Appointed Associate Publisher & VP Corporate Partnership At Women of Influence

April 14, 2014 – 1:43 pm |
Jan Frolic

Women of Influence announced today they have hired Jan Frolic as Associate Publisher & VP Corporate Partnerships.  In the new role, Jan will help to solidify cross platform national corporate sponsorships for their flagship events, integrated with …

Andrea Fernandes Joins Jones Media As Vice President Of Business Development

April 10, 2014 – 10:05 am |
All In The Family

Jones Media announced this week it has appointed Andrea Fernandes as the company’s new Vice President of Business Development where will  be responsible for the business development of publishers and the continuous evolution of their 1st …

Ariad Communications Hires Three, Promotes One

April 10, 2014 – 9:47 am |
On The Move

Toronto-based Ariad Communications announced the addition of four new members to join their team focused on bringing digital, creative and project management expertise.

Payam Shalchian joins as UX lead for Ariad’s IA/UX team. Trained as an industrial …

Ladies, Dove Shows You That Beauty Is Just A State Of Mind

April 9, 2014 – 1:53 pm |

As part of their Self Esteem project, Dove launched its latest campaign today that aims to further educate women about their inner beauty.  The brand launched a first-of-its-kind social experiment conducted by Dove. Carried out …

evian Launches New Short Film, “The Amazing Baby & Me 2,” Featuring Spider-Man

April 2, 2014 – 1:25 pm |
Evian Spider-Man

Some of you may recall evian’s “Baby & Me” video which went viral last year, well today the iconic natural spring water has launched “The Amazing Baby & Me 2,” which stars pop culture icon, …

Virgin Mobile Introduces SmartKicks, Wearable Tech With Style

April 1, 2014 – 10:07 am |
Virgin Mobile - SmartKicks

Never to be outdone by the competition, Virgin Mobile made history today,  officially rolled out SmartKicks today, the newest wearable technology to hit the market.  April 1st marks its official launch and we have the …

Adam Luck Appointed President Of Initiative In Canada

March 31, 2014 – 10:41 am |
Adam Luck

Today, Initiative, a global communications network within IPG Mediabrands announced the appointment of Adam Luck as its new President for its Canadian operations effective immediately.  Adam will have full operational oversight for the agency’s client …

TELUS Changes Leadership, Darren Entwistle Steps Down, Joe Natale Appointed CEO

March 31, 2014 – 10:27 am |
Joe Natale

There is a new sheriff in town over at TELUS, and as of May 8th, 2014 Joe Natale will be running the national telecommunications company as its new President and CEO.   Current CEO, Darren Entwistle will …

HTC One (M8) Launches In Canada [Video]

March 26, 2014 – 10:06 am |
HTC One (M8)

HTC launched its latest device at a special event yesterday in New York as the company unveiled the new HTC One (M8) which is a follow up to its HTC One (M7) device.

HTC One (M8) Specs:

 5-inch, full …