We started tracking which Canadian companies have a corporate blog, since that time many have come and many have been abandoned so it is time that we update out list. Feel free to take a moment and leave a comment at the bottom with the url of your company’s blog, or if there are any that you are aware of make sure to list them here as well.
Here’s the latest poll that we’re asking on Profectio and PR In Canada, we’ll share the final results with you next week.
TSN and PokerStars.net have partnered to bring Canadians The TSN Poker Club (www.poker.tsn.ca) to the internet where members can enjoy a series of free-to-enter tournaments for the chance to win some cool prizes, access to a skill-building poker school and the latest news on the biggest live and online tournaments from all over the world.
“Poker’s popularity in Canada continues to grow and the TSN Poker Club gives poker players of all levels a chance to get into the action and win exclusive prizes,” says Geoff Fardy, Canada Country Manager, PokerStars.net. “Every team wants to partner with the best and no one in Canada knows sports like TSN. Together we offer unprecedented access to the sport of poker on television and now online.”
Prior to joining he was with Blast Radius for the last eight years in their Toronto and Amsterdam offices working on a broad range of complex consumer product industries from telecommunications to automotive to financial services. Before joining Blast Radius, Dolan worked for Molson Canada on Internet and eCRM strategy, helping to develop a variety of online marketing initiatives. He also worked at agency Henderson Bas and before that was manager of e-business at Rogers Cable.
When I first heard of the concept of satellite radio I had a number of doubts. Would consumers pay to listen to what they had for years for free? Would consumers buy a new device to listen to radio? As of August 31, 2008, the company has managed to amass a total of 497,400 subscribers, ever since the CRTC approved its license back in 2005.
Last month XM Canada launched their XM SkyDock which allowes the service to be streamed through Apple iTouch and iPhone devices. This week the company has launched a new app for Facebook (http://apps.facebook.com/xmonlineplus) which access to more than 100 channels of XM programming live.
To help kick off the initiative they are offering a free 14 day trial to Facebook users, and of course they can share songs and invite their friends to also sign up.
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CIBC announced its CIBC Mobile Banking App is now available through the Apple App Store for iPhone and iPod touch users that will allow CIBC customers to heck account balances, transfer funds, pay bills and even send INTERAC Email Money Transfers. CIBC is the first major Canadian bank to leverage the Apple smartphone’s platform.
“CIBC is proud to be the first major bank in Canada to offer our clients a Mobile Banking App to make banking with CIBC even more flexible on their iPhone,” said Sonia Baxendale, President CIBC Retail Markets. “Whether waiting for the bus, sitting in the bleachers at their child’s minor hockey game, or having a coffee at their local coffee shop, our clients can perform their day-to-day banking transactions conveniently and securely, anytime and from anywhere they can access the internet on their phones.”
hired Suzanne Miglucci as Vice President Marketing and Business Strategy. In this new role Suzanne will help lead all business development and marketing strategies for the company. Prior to joining she was Vice President Business Development for SciQuest and before that held various executive marketing and communications roles at enterprise software companies including Abenal Digital Solutions (now IBM), MicroMass Communications, Filefrenzy and Computer Associates.
Canadian-wireless startup Dave Wireless has rebranded to become Mobilicity, in an announcement yesterday.
“Mobilicity will kick the value equation up a notch this spring,” said President, Dave Dobbin, reaffirming the company’s commitment to bringing down the cost of wireless. “If you live and work in one of our cities and you’re looking for the best wireless deal around, you’re going to love Mobilicity.”
Today’s search marker is faced with multiple challenges and opportunities, from multiple brands and products, sites and languages; to complex goals and success metrics along with an array of new media, tools and technology. Whether social, mobile or online to achieve ROI success search marketing programs require ongoing testing, measuring and refining. SMX Toronto is programmed for search marketers tackling these opportunities and more.
When: Delta Chelsea Hotel Toronto, 33 Gerrard Street West
Where: April 6 – 9, 2010
Who: Marketing managers, search engine marketers and business intelligence experts
Register: http://www.searchmarketingexpo.ca/ (Don’t forget to use your discount code “FORDE15″)
Critical Mass has been named the interactive agency of record for Nutella Canada. Critical Mass will be responsible for providing the fully integrated digital strategy for and driving consumer conversations and engagement through the site CRM, and emerging media channels.
Nutella Canada is part of the Ferrero brand of products which also include Kinder Surprise, Kinder Chocolate bars, and Kinder Bueno. Additionally, Ferrero produces many other products, including Nutella, Ferrero Rocher, Rondnoir and Tic Tac.
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