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SUBWAY Launches #ShareaSubSweeps In Partnership With Coca-Cola

July 24, 2014 – 9:42 am |

SubwayIn their latest campaign, SUBWAY Canada has partnered with Coca-Cola for the launch of #ShareaSubSweeps which gives Canadians a chance to win $500 worth of meals at SUBWAY Restaurants.

“At SUBWAY Restaurants our focus is on providing completely customizable meal options and the addition of personalized bottles of Coca-Cola products further extends this mealtime experience,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants of Canada. “Finding a bottle of Coke printed with your name is an exciting discovery and we want to help celebrate that moment with the #ShareaSubSweeps.”

To participate in the #ShareaSubSweeps, SUBWAY Canada is asking Canadians to share photos of themselves holding their “Share a Coke” personalized Coca-Cola bottle and their favourite SUBWAY sandwich for a chance to win $500 worth of meals at SUBWAY Restaurants. In addition, for each of the five weeks of the sweepstakes period, 10 lucky winners will win a secondary prize consisting of a $10 SUBWAY® cash card and a branded Coca-Cola t-shirt.

Agency Behind Sub Sweeps Campaign:

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Crave It Restaurant Group Retains DECK Agency As AOR

July 24, 2014 – 9:32 am |
Crave It Restaurant Group

DECK Agency announced today it has been selected as agency of record (AOR) by Crave It Restaurant Group  for its The Burger’s Priest, Via Cibo, and Stoney’s Bread Company brands. As part of the new agreement, …

Milk West Reminds Canadians To Drink Milk In Humorous Webseries

July 23, 2014 – 3:20 pm |

Today, Milk West launched a new campaign aimed at reminding teens that milk and great food pairings are the perfect food choice when chilling out at home. As part of the campaign a webseries called “Snack …

PayPal Canada Starts “Powering The People Economy” And Free Coffee Campaign

July 22, 2014 – 9:46 am |
PayPal Free Coffee

In an effort to leverage a recently launched global campaign, PayPal Canada has rolled out its “Powering The People Economy” in Toronto which was developed by Havas Worldwide and reaches across print, digital, out of home, …

The Hot Plate Spices Up Offering With New PR And Social Media Services

July 21, 2014 – 1:18 pm |
The Hot Plate

In just two years, Toronto-based The Hot Plate has grown its niche-based agency to a team of 24 that offers full service creative services for food and beverage companies.  The company has recently an expanded of its services …

Top Canadian Ad & Marketing Stories For Week Ending July 21, 2014

July 21, 2014 – 1:06 pm |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending July 21, 2014…

SUBWAY Becomes …

On The Move – Advertising & Marketing Roles – July 14, 2014

July 14, 2014 – 1:34 pm |
Top Stories

The newspaper business continues to be plagued by low revenues, last week Postmedia reported its quarterly earnings which were down $208.8 million from the same period last year. TorStar also took a hit their its …

Top Canadian Ad & Marketing Stories For Week Ending July 11, 2014

July 14, 2014 – 1:20 pm |
Top Stories

The newspaper business continues to be plagued by low revenues, last week Postmedi reported its quarterly earnings which were down $208.8 million from the same period last year. TorStar also took a hit their its …

Canadian Women’s Foundation Rolls Out Latest Anti-Sex Trafficking Campaign

July 8, 2014 – 9:52 am |

In an effort to bring attention to the issue of sex trafficking in Canada, the Canadian Women’s Foundation has launched a new campaign called “Donate Your Voice” which is rolling out in print, radio, outdoor, TV …

BMW Canada Launches Campaign For New BMW M3 Sedan And M4 [Video]

July 8, 2014 – 9:51 am |
BMW M4 Ultimate Racetrack

In the market for a new car?  The new BMW M3 Sedan and M4 Coupé have arrived and to support one of the most highly anticipated launches in BMW history, BMW Canada has embarked on …

SUBWAY Becomes The “Guardians Of The Galaxy” In New Marvel Campaign

July 8, 2014 – 9:48 am |

One of this summer’s highly anticipated movies is Marvel’s “Guardians of the Galaxy, and as part of a campaign around the new film, SUBWAY Restaurants has collaborated with them in a promotional contest.  As part …