We are a few weeks away from our next breakfast seminar and we have some fantastic speakers lined up that will share case studies, insights and trends which will help to make your next social media campaign a bigger success!
Join us on November 27th as we present “Social Success”
Some take aways from this breakfast seminar include:
- What exactly social search is and how it works
- What impacts social search may have on consumer behaviour
- Implications for marketers and brands
Where: St. Andrew´s Club & Conference Centre, 150 King St West, Toronto
When: Thursday, November 27, 2014 – 8:00 AM – 11:00 AM
Steve Buors, CEO & Co-Founder of Reshift Media
Session Title: Social search: what it is and how you can position your organization for success
Session Description: Social search represents the next major evolution of how people will find things on the web. Savvy marketers are putting strategies in place and taking action now to take advantage of this shift in technology and user behaviour in order to stay ahead of their competitors.
Brenna Flynn, Director at Veritas Communications
Session Title: Defining Success In An Ever-Evolving Space
Session Description: The question “what does success look like?” is one that is often asked in the social media space. How do you know if fans are seeing content given the cluttered nature of social? What triggers are there that let us know content is sticking with those online? What is the difference between owned social media success and channel management versus earned social success with online influencers? How do the two work together? This session aims to provide a thorough understanding of the current state of measurement in the social media space with a detailed walk through of 2‐3 successful social media campaigns.
Fun Fact: Brenna is a 2014 recipient of PR in Canada’s Top 30 Under 30.