Account Wins
Campaign Corner
On the Move
Financial Results

Deal Flow »

Diving Deeper Into Content Marketing, ScribbleLive Acquires Appinions

April 15, 2015 – 3:55 pm |

AppinionsToronto-based ScribbleLive was quite for a while, but looks like since their $12M in funding back in October of last year the company is becoming a big more aggressive to gain marketshare.

Today, the company has announced it has acquired Appinions, a maker of an influence analytics marketing platform built on patented natural language processing and social network analysis technology. The plan is co combine  ScribbleLive’s data centric content workflow and publishing platform with Appinions’ patented technology creates the first, end-to-end SaaS content marketing platform for the modern, data-driven marketer.

Appinions was Co-Founded in 2007 by serial entrepreneur Larry Levy and Dr. Claire Cardie of Cornell University.  The acquisition will also provide ScribbleLive with a deeper footprint into the US as the company targets more global brands and expand their operations.

Subscribe To Our Newsletter

Post A Job

Increasing Number Of Millennial Mom Get Their “Shop On” With Smartphones [Report]

April 10, 2015 – 11:02 am |

BabyCenter, a number digital destination for pregnancy and parenting information worldwide, has released its “2015 State of Modern Motherhood Report,” showing that the amount of time Canadian millennial moms spend online on their smartphones has …

sandbox Expands Into Canada With Merger Of ONE Advertising

April 10, 2015 – 10:55 am |

As they look to expand their offering, advertising agency sandbox announced the addition of three advertising agencies to its growing network: McCormick Company, ONE Advertising, and Underline Communications. With these new additions, sandbox will comprise …

Michael Kors Launches New eCommerce Website

April 10, 2015 – 10:50 am |

This week Michael Kors launched a new ecommerce website for Canadians, just in time for Mother’s Day. The fashion brand’s new site reflects the brands that Canadian consumers have come to know and love, …

WD Starts Search For New Global Creative Agency

April 8, 2015 – 1:45 pm |

Looks like Western Digital (WD) is on the hunt for a new creative agency, more details here…

Vancouver’s Ion Brand Design And Herrainco Brand Strategy + Design Announce Merger

April 8, 2015 – 11:55 am |
Ion Brand Design

Vancouver’s oldest and most distinguished place branding firms, Ion Brand Design and Herrainco Brand Strategy + Design, announced their formal merger this week. The company will operate as Ion Brand Design.
Collectively, the two agencies have …

Australia’s Cummins & Partners Sets Up In Toronto

April 8, 2015 – 11:19 am |

Australia-based advertising and marketing agency, Cummins & Partners has announced today that they agency has set up shop in Toronto.
Growing a global presence is Cummins & Partners’ ultimate goal. It recently launched in the U.S., …

Are You Ready For The New Rules Of Digital Crisis Management? 5 Tips For You

April 1, 2015 – 1:45 pm |

Have you ever jumped on Twitter trying to say something witty about a life altering circumstance that is occurring with someone  only to realize you used a brands twitter account and ended up pissing off millions …

1 Week Till Our March On The Move “Live” Event, Get Your Tickets Now

March 17, 2015 – 3:46 pm |

Do you have your business cards ready? Do you want to learn more about the fast paced marketing and public relations industry? Next week, Tuesday, March 24th we have 3 great industry professional lined up …

Hills, Hunt and Murray Take The Stage At Our March 24th On The Move “Live,” Get Tickets Now

March 11, 2015 – 1:28 pm |

It is no secret that the face of retail in Canada is changing – fast, and furious (just ask Target). Publishers are on the hunt for new revenue sources, and many of them turning to digital …

Top Canadian Ad & Marketing Stories For Week Ending February 27, 2015

March 2, 2015 – 1:44 pm |
Top Stories

The Internet certainly didn’t disappoint last week, admit it – you jumped in on the Dressgate meme last week. Marketers, it does show you the power of a good meme it had North America buzzing …