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Best Buy Wants To Help This Holiday Season With The “Gift”

November 26, 2015 – 2:39 pm |

Best gifts, Best BuyBest Buy is rolling out its new holiday campaign and it is all about the excitement of giving and receiving that perfect gift. Christmas is always a very busy time of the year and with that in mind Best Buy wanted a campaign that would stand out from all the holiday commercials featuring specific tech gifts.

The campaign features a 30-second television spot called “Gift” which starts with a Best Buy employee guiding a customer towards the perfect gift. This is shot from the point of view of the gift, so the viewer never knows exactly what it is.

That gift ultimately becomes representative of the thousands of amazing tech gifts available at Best Buy. It’s a memorable way to focus on the joy of giving and getting a great gift, and not just the “cool factor” of the technology itself.

A 0:30 national radio spot for Black Friday and Boxing Week complement the campaign.

This “Best Gifts” campaign is an extension of the new brand positioning that was launched this fall. The campaign was supported with both in-store and online pieces, and is a unique way to set Best Buy apart from other tech retailers during the crowded holiday season.

Agencies behind the Best Gifts campaign:

Creative – UNION Advertising Canada
Media Buying – Media Experts
PR – Veritas Communications
Digital and Social Media – Best Buy Canada

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Vichy Rolls Out eCommerce Site

November 26, 2015 – 2:29 pm |

Dermo-cosmetics manufacture VICHY Laboratories, a subsidiary of L’Oréal announced the launch of VICHY.CA. The new site offers Canadian women full-time access to its expert advice which builds upon the brands over 80 years of skin care expertise. For …

Mindshare Named AOR For Unilever

November 24, 2015 – 2:40 pm |

After a major global review, Mindshare got the nod this week that will see the media agency appointed by Unilever to handle the brand’s business which extends across over 60 markets including Canada.

Rogers Media Pays $200,000 Anti-Spam Fine To CRTC

November 24, 2015 – 10:21 am |

When you are Canada’s largest telecommunications company, you are someone going to end up making a mistake or two along the way. Unfortunately for Rogers this will costs the company $200,000, as they have been …

Addicted To Mobile, Millennials Spend One Day Per Week On Devices [Survey]

November 19, 2015 – 10:50 am |

Is your smartphone the last thing you look at each night, and the fist thing you grab in the morning? Do you start to sweat if you realize you do not know where you phone …

Survey Shows Omnichannel Is In, Traditional Shopping Is So Yesterday

November 18, 2015 – 10:04 am |

Blackhawk Network released the results from a survey this week that shows consumers want a convenient shopping experience this holiday season and will be using a mix of traditional, online and mobile ways to shop as a …

Earnings: theScore Reports Q4, Mobile Web Up 32%

November 17, 2015 – 3:45 pm |

We are pretty sure that John Levy and the rest of the crew over at theScore are celebrating their Q4 F2015 earnings as the company has revenue of $2.9 million in , an increase of 63% compared to … Makes Your Shopping Experience More Intelligent

November 17, 2015 – 3:00 pm |, the company alone tells you what they do. It has grown to become one of the largest online footwear and apparel retailers, and with their new partnership in place they want to make your …

Toronto Maple Leafs And Toronto Raptors Partner With Airbnb For Unique Overnight Experience At Air Canada Centre

November 17, 2015 – 2:00 pm |
Airbnb Teams Up With Toronto Maple Leafs and Raptors

The leader in community-driven hospitality services, Airbnb, is teaming up with Hockey Hall of Fame member and Toronto Maple Leafs legend Doug Gilmour and Maple Leaf Sports & Entertainment (MLSE), to provide one winner and a …

2015 Digi Awards, And The Winners Are…

November 11, 2015 – 10:43 am |
Digi Awards

Last night a packed room of 400+ attended the 2015 Digi Awards, which celebrates the best in digital excellence. Here are the winners:
Branded Content
By Smokebomb Entertainment
In association with U by Kotex
Digital Series Fiction
Convos With My …

75% Of Canadians Embrace Commuter Commerce

November 10, 2015 – 11:10 am |

Today, PayPal released the finding of a joint study with Ipsos reveals that, Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is a new retail trend …