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JUST EAT Canada Eats Its Competition, Acquires Orderit.ca

July 20, 2015 – 1:55 pm |

OrderitAs they look for further growth, JUST EAT Canada has just announced they have acquired fellow food ordering and delivery platform, Orderit.ca.  JUST EAT Canada’s presence extends across Canada including Toronto, Vancouver, Calgary, Montreal with more than 5,000 restaurants within their system.

Terms of the deal were not disclosed.


Groupe Média TFO Selects Cossette As AOR

July 20, 2015 – 1:33 am |
GroupeMédia TFO

Groupe Média TFO, a French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term.
As part of the deal, Cossette will handle the expansion of Groupe Média TFO’s brand, …

Breaking: w.illi.am/ Acquired By Paris’ Valtech SE

July 8, 2015 – 1:26 pm |
Hand Shake

As agency acquisition week continues here (first, second) we now have a third agency in Canada that has been acquired as Montreal-based w.illi.am/ has been acquired by Valtech SE.  w.illi.am/ launched in 2008 and has clients such as Bombardier, …

Breaking: Rogers Appoints Rick Brace As President Of Media Business Unit

July 7, 2015 – 4:47 pm |
Rick Brace

As he continues to transform Rogers, CEO Guy Laurence just appointed Rick Brace as President of its Media Business Unit effective August 10, 2015.
Rick is no stranger to the media world with over 35 years of experience, …

Jim Beam Gets Ready To #MakeHistory With Millennial’s On Spotify

July 7, 2015 – 10:55 am |
Jim Beam Emerge

In their latest campaign, Jim Beam is tapping into Canadian Millennial’s and their love of music by offering them the chance to #MakeHistory via Spotify’s new Emerge campaign which launches for the first time in Canada …

Taxi Takes Over Young & Rubicam

July 7, 2015 – 10:26 am |
Hand Shake

WPP owned advertising agency Young & Rubicam (Y&R) is folding its brand under sister agency Taxi Canada, with both agencies operating under the Taxi brand with its office located in downtown Toronto.  Y&R also has offices …

High Road Capital Partners Acquires Ariad Communications

July 7, 2015 – 9:43 am |
Hand Shake

Toronto-based Ariad Communications has been acquired by High Road Capital Partners (HRCP) from Founder, Hugh Furneaux for an undisclosed sum.  Moving forward, Ariad will retain its name in Canada and partner with its US counterpart Bluespire Marketing, also …

Sid Lee Acquired By Japan’s kyu

July 6, 2015 – 12:35 pm |
Let's Make A Deal

In ad agency shuffle news, Montreal-based Sid Lee has been acquired by kyu, which is a strategic operating unit of Hakuhodo DY Holdings based in Japan. kyu is a collective of creative companies that …

ZenithOptimedia Says, Internet Ad Spending Will Over Take TV Very Soon

June 23, 2015 – 10:10 am |

Readers of Profectio should not be surprised to hear Zenith Optimedia’s latest predictions that calls for Internet advertising to surpass that of TV advertising in the next 2 – 3 years.  With more consumers using …

Streamlining Operations, Postmedia Shuts Down QMI Agency

June 17, 2015 – 1:20 pm |
QMI Agency

News came out yesterday internally that Postmedia Network shut the doors on its QMI Agency, the news wire service the company recently acquired from Quebecor.  Fortunately the move does not impact a great deal of the …

Breaking: Markus Templer Appointed Director of Sales for Gravity4 Canada

June 15, 2015 – 9:13 am |
Markus Templer

Gravity4, the company that looks to “simplify marketing by humanizing the fundamental components behind it,” through its integrated marketing offering is aggressively looking to expands its market share.  As part of that strategy,Gravity4 has appointed …