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Jones Media Become Exclusive Rep For Groupe Média TFO

October 21, 2014 – 1:10 pm |

Groupe Média TFOJones Media has just announced it has become the exclusive advertising partner for TFO. Jones will exclusively represent TFO and their complete franchise in the Canadian media marketplace. TFO’s offering includes a full line of 1st party data powered advertising solutions, spanning innovative high- impact, native, video and display options.

Groupe Média TFO is a French language educational and cultural public broadcaster, available across Canada.



The Home Invasion Of The Future

October 21, 2014 – 10:40 am |
Home Invasion

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Inbox Marketer Partners With 250ok To Deliver Inbox Placement Rate Monitoring

October 21, 2014 – 10:29 am |
Inbox Marketer

This week, Inbox Marketer announced a new partnership with email monitoring firm 250ok to review and track Inbox Placement Rates (IPR), via the Inbox Informant tools, on behalf of their digital messaging clients.
“Inbox Marketer strives …

City, Netflix, And shomi Prepare To Deliver “Between”

October 20, 2014 – 1:28 pm |
Between stars Jennette McCurdy

As Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take …

Postmedia Acquires 175 Sun Media Properties For $316M

October 6, 2014 – 1:20 pm |
Let's Make A Deal

Postmedia Network is getting serious about the newspaper business, earlier this morning they announced they have acquired 175 English language newspapers, specialty publications and digital properties, including the Sun chain of dailies, consisting of The …

SUBWAY Shoots N’ Scores With Tasty Prime Rib Melt Campaign #SUBWAYGetPrimed

October 1, 2014 – 2:05 pm |
Starting today Canadians looking for that premium steak house taste need to look no further than SUBWAY® Restaurants with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in an au jus glaze, topped with sliced cheddar cheese and served on freshly toasted Italian bread, this sandwich is available at participating locations across Canada for a limited time. “The Canadian beef industry is thrilled to be providing SUBWAY® Restaurants across Canada with 100% Canadian beef,” said Rob Meijer, President, Canada Beef. “This is a great opportunity for our local producers to showcase their top quality product in a premium quality sandwich.” To welcome the new sandwich to the team, SUBWAY® Restaurants will be helping hockey fans across Canada get primed to cheer on their teams this season. To support the launch, SUBWAY® Restaurants is asking Canadians to share their quirkiest pre-game rituals via Facebook and Twitter. From taking a vow of silence, to wearing a lucky pair of socks to a handshake that wards off bad luck, players and fans alike tend to have unique pre-game rituals. Fans can share their rituals by following @SUBWAYCanada and using #SUBWAYGetPrimed. “Whether it is powering up the night before a big game or hours before tuning in, the new Prime Rib Melt allows Canadians to fuel up on premium 100% Canadian beef,” said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada.

As the weather starts to take a turn SUBWAY Restaurants is turning up the heat with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in …

Alyson Schafer Goes Live With Digital Makeover

October 1, 2014 – 11:00 am |
Alyson Schafer Reshift Media

Parenting expert Alyson Schafer was looking to revamp her digital presence and turned to digital marketing agency Reshift Media to conceptualize, design, develop and launch an entirely reimagined web presence at alysonshafer.com.
Alyson is a best-selling …

Online Music Service Spotify Goes Live In Canada

September 30, 2014 – 12:17 pm |
Open for Business

For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country.
“Spotify is launching in Canada with a comprehensive catalogue featuring the …

Top Canadian Ad & Marketing Stories For Week Ending September 12, 2014

September 22, 2014 – 1:40 pm |
Top Stories

The Apple iPhone 6 is here, are you going to get one? We’ve seen reports of people around the world lining up for 10+ hours to be the first to get one, others are selling …

FranWorks Reshifts Its Social Reach With Social Brand Amplifier

September 19, 2014 – 10:51 am |
FranWorks

Earlier this week we told you about the latest product to from Toronto-based Reshift Media called Social Brand Amplifier, well it looks FranWorks Group of Companies has integrated the solution into their business.   FranWorks …

74% Of Canadians Prefer Webrooming, Showrooming Also On The Rise [Study]

September 19, 2014 – 10:12 am |
Citizen Tech Infographic - Canada

Just in, some new data from a recent study from phase one of “Citizen Tech,” which is a North American study commissioned by Citizen Relations and powered by Vision Critical’s Customer Intelligence Platform, far more …