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Hyundai Canada Selects FUSE Marketing As AOR

December 9, 2014 – 10:54 am |

HyundaiAfter a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a Hyundai-specific customer lifecycle CRM, focusing on data, insights and creative, to more effectively engage customers. The campaigns utilize content segmentation based on product and customer life-stages and addresses future automation of communications through mobile and data enhancements.



Bell Media’s CraveTV, Stone Age Model In Fragmented Future

December 4, 2014 – 11:53 am |
Barry Diller

It is no secret that Netflix has created and executed a business model that resonates with consumer, just take a look at the company’s revenues and growing user base. Netflix has managed to disrupt the traditional …

Can Bell Media’s Project Latte Turned CraveTV Turn Into A New Revenue Stream

December 4, 2014 – 10:32 am |
CraveTV

Netflix needs no introduction, earlier in the year Shaw Media and Rogers announced the launch of shomi and just a few months ago Bell Media announced its own online video streaming service code named Project …

Weather Network Turns Up The Heat With 2nd Annual Fashion Show [Pics]

December 3, 2014 – 1:30 pm |
Pelmorex Media Weather Network

“Oh the weather outside is frightful,” (ok, you know the song) but Weather Network decided once again to turn up the heat as they presented their second annual fashion show, and we have the pictures …

Shazam Selected Tapped Mobile As Canadian Ad Rep

December 3, 2014 – 12:18 pm |
Shazam

As music app Shazam looks to expand the company’s revenue, they have announced a new strategic partnership with Toronto-based Tapped Mobile as the exclusive advertising representative for Canada.  The app has been a bit hit as …

Intel Acquires Montreal’s PasswordBox

December 1, 2014 – 12:48 pm |
Let's Make A Deal

As they continue to expand n their interest in security solution, Intel acquired Montreal-based PasswordBox for an undisclosed sum.  PasswordBox makes a cross-platform identity management service which allows users to store their passwords for easier …

Day One As Mayor Of Toronto, 5 Things He Should Do For Toronto’s Digital Sector…

December 1, 2014 – 12:33 pm |
John Tory

Back in November we wrote an article where titled “5 Things The Next Mayor Needs To Do For Toronto’s Tech Sector,” and here we are two years later on the first day for John Tory as …

Will Kik’s $38.3 Million In Funding Help Kick It Into High Gear?

November 21, 2014 – 10:54 am |
Let's Make A Deal

Waterloo-based Kick certainly has not had it easy as it continues to fight for space on your smartphone.  There are a number of competitive messaging apps such as Blackberry’s BBM, Whatsapp to name a few, …

Geoffrey Roche Heads To The Pound With GoodDogDeals

November 12, 2014 – 3:30 pm |
Geoffrey Roche

He is loud, he is proud, if you have met him – you certainly remember him!  Geoffrey Roche is a one of those guys who is not afraid to tell you what he thinks. The …

As Yahoo Acquires BrightRoll, Will Bellemare Bounce?

November 12, 2014 – 2:10 pm |
David Bellemare

Well its official, Yahoo’s CEO Marissa Mayer updated the Yahoo blog yesterday to reflect the company’s latest acquisition. They acquired video advertising company BrightRoll for $640M in a cash deal, which is a much needed addition …

Execution Labs Secures $1.4M To Incubate Indie Mobile Game

November 11, 2014 – 12:04 pm |

They may not work on a Microsoft Xbox or Sony Playstation, but indie games are hot, just ask Execution Labs who has secured $1.4M to help accelerate its incubation studio in Montreal which they launched back last …