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Will Kik’s $38.3 Million In Funding Help Kick It Into High Gear?

November 21, 2014 – 10:54 am |

Waterloo-based Kick certainly has not had it easy as it continues to fight for space on your smartphone.  There are a number of competitive messaging apps such as Blackberry’s BBM, Whatsapp to name a few, and they were once sued by Blackberry and kicked out of Blackberry’s app store.  This week the company announced it has secured $38.3 million in Series C round of funding.  The new funding was led by Valiant Capital Partners with participation from new investors Millennium Technology Value Partners and SV Angel, and existing investors Foundation Capital, RRE Ventures, Spark Capital and Union Square Ventures. This round brings total funding to $70.5 million to date.

The company said the new funds will be used to further develop the product and expand growth of their engineering and business development teams. As part of the Series C and in keeping with its philosophy of sharing rewards with all of its team members, Kik negotiated a secondary offering for all past and current employees.

Kik also made its first acquisition as they have bought Relay, a GIF messenger for an undisclosed sum.  As part of the acquisition, Relay founders Jon McGee and Joe Rideout will take key roles at Kik. Relay will discontinue its service on Dec. 15, 2014.

Kik has been around long enough that many people have come across the company name, but at 185 million users it still represents a small percentage of North American smartphone users, not to mention the global potential. To get to the next level the company will also need to beef up on its marketings and sales efforts to disrupt consumers pattern and download the app.

Geoffrey Roche Heads To The Pound With GoodDogDeals

November 12, 2014 – 3:30 pm |
Geoffrey Roche

He is loud, he is proud, if you have met him – you certainly remember him!  Geoffrey Roche is a one of those guys who is not afraid to tell you what he thinks. The …

As Yahoo Acquires BrightRoll, Will Bellemare Bounce?

November 12, 2014 – 2:10 pm |
David Bellemare

Well its official, Yahoo’s CEO Marissa Mayer updated the Yahoo blog yesterday to reflect the company’s latest acquisition. They acquired video advertising company BrightRoll for $640M in a cash deal, which is a much needed addition …

Execution Labs Secures $1.4M To Incubate Indie Mobile Game

November 11, 2014 – 12:04 pm |

They may not work on a Microsoft Xbox or Sony Playstation, but indie games are hot, just ask Execution Labs who has secured $1.4M to help accelerate its incubation studio in Montreal which they launched back last …

Today’s Forecast, More Content As CBC News And The Weather Network Strike New Partnership

November 10, 2014 – 4:22 pm |
Hand Shake

CBC News and The Weather Network have just announced a new content sharing agreement, the new deal starts on December 8th, national weather forecasts on select CBC News television properties will be provided by The Weather …

Mirror Mirror On The Wall, Where Is The Biggest Ad Spending Of Them All? [Report]

November 7, 2014 – 10:20 am |
Mirror Mirror

“Mirror mirror on the wall,” where will be biggest ad spending be of them all?
According to some new data from Forrester Research, online advertising spending will overtake tv by 2016 in the US (which we …

StrawberryFrog New York Gets Social With Reshift Media

November 7, 2014 – 9:59 am |
Hand Shake

Creative agency StrawberryFrog New York has teamed up with Toronto-based Reshift Media to employ Reshift’s Social Brand Amplifier software to power their clients’ local Facebook pages. StrawberryFrog recently implemented the software for European Wax’s network …

TELUS Signs On To Deliver Bell’s “Project Latte”

November 6, 2014 – 10:00 am |

Not much of a surprise here, but Bell Media has now announced that rival telecommunications company TELUS has signed on to be a distribution partner of its soon to be launched “Project Latte,” streaming video …

Publicis Groupe Continues Buying Spree, Acquires Sapient

November 3, 2014 – 11:54 am |
Let's Make A Deal

Publicis Groupe has just announced that it has agreed to acquire omnichannel marketing technology services Sapient.  The total deal is worth $3.7 billion which is around $25.00 per share in an all-cash transaction at a …

Bell Media Prepares “Project Latte,” Streaming Video Service

November 3, 2014 – 11:49 am |

Bell Media recently announced, they will be launching a video streaming service which will give consumers access to Pay, Specialty, and Network TV landscapes, the on-demand subscription service currently code-named “Project Latte.”
“We built Project Latte …

Register Today – Social Success Breakfast Seminar – November 27th

October 29, 2014 – 10:15 am |

We are a few weeks away from our next breakfast seminar and we have some fantastic speakers lined up that will share case studies, insights and trends which will help to make your next social media …