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  1. Social Influencer Nation invites agencies, brands, influencers, marketers and anyone who wants to start 2015 off on the right foot to our - Meet n' Greet - Jan 29
  2. Nominations Open For Canada’s First Annual Social Influencer Nation Awards - Submit your social media campaigns today
  3. Who are your favourite social media influencers? - Enter your nominations now

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GroupM Signs With Microsoft Advertising Canada For Exclusive Ad Deal

January 29, 2015 – 10:54 am |

rp_deal-150x150.jpgMicrosoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of 2015.

“We are constantly looking for innovative and unique opportunities to further evolve the way we connect with our clients’ target consumers – the reach of Microsoft Advertising’s multi-screen offering is a huge advantage for our customers,” said Stuart Garvie, Chief Commercial Officer, GroupM. “Beyond just reach, Microsoft’s multi-screen capabilities bring extensive data-driven insights, powerful targeting, and connected storytelling offerings allowing brands to seamlessly engage their customers more efficiently across Microsoft’s portfolio.”

Brands that are working with GroupM will be able to execute first-to-market campaigns that will benefit from device-level reporting and insights, creative sequencing, precision targeting, frequency capping, sequential messaging and rich and immersive mobile ad experiences via MRAID – all available through Microsoft’s new multi-screen offerings. Q3 2015 will also bring adaptable ads technology, allowing for a simplified multi-screen experience.

SAVE $50 On 2015 Marketing Hall Of Legends Tickets NOW [Promo Code]

January 29, 2015 – 10:20 am |
Marketing Hall of Legends

As the 2015 FFWD Advertising & Marketing Week nears the close, there is one more big event, the annual Marketing Hall of Legends which brings together marketers, media, agencies and academic communities from across the …

Happy Data Privacy Day, 34% Canadians Concerned About Security

January 29, 2015 – 10:05 am |

Yesterday was Data Privacy Day, which is an International moment where privacy professionals, corporations, government officials, academics and students around the world highlight the impact that technology is having on our privacy rights and underlines …

Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2015

January 28, 2015 – 9:46 am |

Like clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the …

Watercooler: Seevibes Is Preparing For Something Big

January 28, 2015 – 9:01 am |

We are hearing some buzz about Seevibes, the social media analytics company that helps measure TV audiences.
What could the news be? A new round of funding? An International expansion? Or maybe the company has been …

Social Influencer Nation Networking Event, Only 4 Days Left, Register NOW!

January 26, 2015 – 9:45 am |

Social Influencer Nation’s first networking event is taking place on January 29th – that’s only 4 days away! – Buy your tickets today before you miss out.

Event registration for Social Influencer Nation – Meet n’ …

Watercooler: Yahoo Canada Continues To Suffer Turnovers, More Coming

January 23, 2015 – 9:15 am |

We had a tip come in recently about Yahoo Canada, it seems the company or at least Canadian division continues to suffer from staff turnover – you know the life blood of a company.
Over the …

Win A Ticket To Attend FFWD Advertising & Marketing Week

January 22, 2015 – 4:56 pm |

We know you work hard at your jobs by balancing the delivery of great digital results and learning new trends that hit the market each week, that’s why events such as FFWD Advertising & Marketing Week and we …

Advertising and Marketing Week 2015: FFWD 2015 – Get Your Tickets Today

January 20, 2015 – 10:30 am |

Once again the Institute of Communication Agencies (ICA) is getting ready to host its annual FFWD Advertising & Marketing Week.  They have a packed line up of speakers and events, everything from breakout sessions, keynote presentations, cocktail …

Returning To What Works, SAY Media Focuses On Publisher Solution

January 16, 2015 – 10:35 am |
SAY Media

Last month we wrote a story titled, “Confirmed, SAY Media Exits Media Business, Layoffs Hit Canada,” and throughout it we highlighted various changes to SAY Media’s business model.  We just received an update from SAY Media which helps …

In 2015, Which Programmatic Player Will Go Public First, JUICE Mobile Or Exchange Lab

January 5, 2015 – 4:13 pm |

Over the course of 2014 marketers spent millions with ad-tech companies for programmatic marketing solutions, various reports show the growth in the area.  As a results vendors also spend millions (and billions) trying to one up their competitors.  Some …