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Stanfield’s Selects Extreme Group As AOR

August 25, 2015 – 9:45 am |

Stanfield'sStanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia.

 

This marks the first time the two brands have worked together.

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Juniper Park And TBWA\Canada Merge Operations

August 24, 2015 – 1:34 pm |
Hand Shake

As advertising agencies across Canada continue to shuffle their operations such as here, here and here, today TBWA Worldwide has announced today that it has merged TBWA\Toronto and Juniper Park to form a new agency, …

IKEA Canada Wants You To #GrabLifeByTheCatalogue

August 21, 2015 – 9:36 am |

As the retailer prepares for its 2016 catalogue, IKEA Canada is rolling out its #GrabLifeByTheCatalogue campaign.  As part of their efforts, IKEA is encouraging customers to “Grab Life by the Catalogue”. The new campaign will see …

Online Video Streaming shomi Wants To #shomiMovesIn, Service Opens Up To Canada

August 20, 2015 – 3:14 pm |
Shomi

With phase one of the joint venture between Rogers Communications and Shaw Communications complete, the birth of online video stream service called shomi is ready to celebrate its first birthday.  Launched back in September 2014, shomi …

1/3 Canadians Leave Money On Gift Cards [Survey]

August 17, 2015 – 12:55 pm |

Gift cards, who doesn’t love getting them for your birthday or Christmas? UGO Mobile Solutions (UGO) recently discovered a problem, roughly one-third of all Canadians say they typically leave unspent money on their gift cards, including …

Shoppers Drug Mart Rolls Out eCommerce With beautyBOUTIQUE.ca

August 7, 2015 – 10:55 am |

As Canada’s top beauty retailer, the pressure is on Shoppers Drug Mart to deliver what Canadians want, and how they want to get their beauty products. This week Shoppers rolled out beautyBOUTIQUE, an e-commerce website …

Breaking: SGS International Acquires Traffik

August 5, 2015 – 1:05 pm |
Let's Make A Deal

Louisville-based SGS International (SGS), a global print production and packaging services company has just acquired Toronto-based marketing services firm Traffik. Traffik’s 90-person team of copywriters, art directors, strategists, client-service professionals and production artists will integrate …

JUST EAT Canada Eats Its Competition, Acquires Orderit.ca

July 20, 2015 – 1:55 pm |

As they look for further growth, JUST EAT Canada has just announced they have acquired fellow food ordering and delivery platform, Orderit.ca.  JUST EAT Canada’s presence extends across Canada including Toronto, Vancouver, Calgary, Montreal with more than …

Groupe Média TFO Selects Cossette As AOR

July 20, 2015 – 1:33 am |
GroupeMédia TFO

Groupe Média TFO, a French-language educational media agency, has hired Cossette to provide advertising, marketing and communications services for a three-year term.
As part of the deal, Cossette will handle the expansion of Groupe Média TFO’s brand, …

Breaking: w.illi.am/ Acquired By Paris’ Valtech SE

July 8, 2015 – 1:26 pm |
Hand Shake

As agency acquisition week continues here (first, second) we now have a third agency in Canada that has been acquired as Montreal-based w.illi.am/ has been acquired by Valtech SE.  w.illi.am/ launched in 2008 and has clients such as Bombardier, …

Breaking: Rogers Appoints Rick Brace As President Of Media Business Unit

July 7, 2015 – 4:47 pm |
Rick Brace

As he continues to transform Rogers, CEO Guy Laurence just appointed Rick Brace as President of its Media Business Unit effective August 10, 2015.
Rick is no stranger to the media world with over 35 years of experience, …