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Jumping All In, CBC Goes Completely Programmatic Buying

October 5, 2015 – 2:41 pm |

Today CBC has announced that it will now make all of its digital display advertising inventory available programmatically.  This makes CBC the first Canadian media publisher to make 100 percent of their display inventory available for purchase through Index Exchange’s header tag technology. CBC’s decision, which applies only to their private marketplace, offers advertisers deep targeting combined with reach and scale.

“At CBC we’re in a fortunate position where we have an incredibly strong audience at scale,” said Jeff MacPherson, Director, Monetization Platforms and Services for CBC. “With Index, we can now offer programmatic media partners visibility over all of our display inventory, increasing efficiency through greater reach in the safety of a private marketplace while still maintaining the guarantee of our direct business.

CBC and Index Exchange launched a partnership in August 2013 and have worked together closely through the Canadian Premium Audience Exchange (CPAX). As CBC looks to distinguish as a large Canadian media publisher this move makes sense for the organization.  For Index, CBC provides a new layer of inventory that is more beneficial for buyers who are seeing more traction on campaigns and stronger KPIs.

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Kobo Rolls Out Loyalty Program

September 30, 2015 – 2:01 pm |

Today, Rakuten Kobo has introduced Kobo Super Points, a new loyalty program designed to celebrate the love of reading. Now Kobo customers can instantly earn points with every eBook and magazine they purchase online or …

La Presse Cuts Jobs As Part Of Digital Transformation

September 24, 2015 – 12:48 pm |

Last week La Presse announced it was going to stop producing its daily addition of print newspapers, and instead will publish news through its mobile app and a print version would only be available on …

Netflix Continues To Dominate, But Are shomi Or CraveTV Catching Up [Report]

September 24, 2015 – 10:42 am |

Broadband and network solutions provider Sandvine released its report on global Internet usage trends today, with data collected as part of the company’s Global Internet Phenomena Program.
Netflix continues to be the leading application in Canada accounting for over …

CBC & Fullscreen Unit On Multi-Year Digital Media Partnership

September 23, 2015 – 2:39 pm |
Let's Make A Deal

CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience …

Bye Bye Olive Media, Prepares To Shut The Doors

September 17, 2015 – 10:58 am |

Yesterday La Presse announced a major shift as they planned to stop the printing of their Monday – Friday edition of newspapers and opt for a digital version instead.  They also announced that the Olive Media …

As Digital Dominates, La Presse Kills Its Daily Print Edition

September 16, 2015 – 1:45 pm |

No one is saying print is dead (not yet at least), but there can no longer be a debate that the print industry has suffered over the years as the costs of print continue to increase. As …

Government of Canada Selects AdGear For Digital Advertising Solutions

September 16, 2015 – 12:03 pm |

Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract.  In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments.
AdGear …

Stanfield’s Selects Extreme Group As AOR

August 25, 2015 – 9:45 am |

Stanfield’s, the iconic Canadian underwear brand has selected Extreme Group as its new Agency of Record (AOR,) marking the beginning of a new relationship between two national companies based both in Nova Scotia.
This marks the …

Juniper Park And TBWA\Canada Merge Operations

August 24, 2015 – 1:34 pm |
Hand Shake

As advertising agencies across Canada continue to shuffle their operations such as here, here and here, today TBWA Worldwide has announced today that it has merged TBWA\Toronto and Juniper Park to form a new agency, …

IKEA Canada Wants You To #GrabLifeByTheCatalogue

August 21, 2015 – 9:36 am |

As the retailer prepares for its 2016 catalogue, IKEA Canada is rolling out its #GrabLifeByTheCatalogue campaign.  As part of their efforts, IKEA is encouraging customers to “Grab Life by the Catalogue”. The new campaign will see …