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Trader Finds New Home In $1.5B Acquisition

July 6, 2016 – 9:55 am |
PR In Canada - Summer Party

TraderLooks like online auto marketplace Trader Corporate has a new home, this time with private equity firm Thoma Bravo.  The equity firm has acquired Trader for approximately CAD1.575 billion.  Trader is home to a number of brands including autoTrader.ca, autoHEBDO.net and Autos.ca and services over 5,000 dealers, and listing over 450,000 vehicles.

 

 


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The Wall Street Journal Taps The&Partnership Canada

June 16, 2016 – 11:00 am |
Wall Street Journal

The Wall Street Journal has selected The&Partnership to lead its first dedicated marketing effort in Canada.

PR In Canada’s Summer Party, Get Your Tickets Today #princanadasummerparty

June 10, 2016 – 10:45 am |
PR In Canada’s Summer Party, Get Your Tickets Today #princanadasummerparty

It is that time of year again, PR In Canada’s Top 30 Under 30 and Summer Party.

JWT Canada Gets Sweet As SPLENDA’s New AOR

May 12, 2016 – 11:04 am |
Splenda

J. Walter Thompson Canada (JWT) has been selected by SPLENDA as they have been selected as agency of record in Canada and the United States, following a competitive search and review process in both countries.
JWT will …

MailOnline Selects Cue Digital Media As Exclusive Advertising Partner In Canada

April 26, 2016 – 11:04 am |
MailOnline

As they look to expand their current Canadian marketshare, UK-based MailOnline has just announced they have signed an agreement with Cue Digital Media to become its exclusive partner in Canada. As part of the new deal, Cue will manage …

Expanding Into Canada, Parking Panda Makes A Strategic Partnership With Maple Leaf Sports & Entertainment

April 21, 2016 – 10:55 am |
Parking Panda

With Air Canada Centre (ACC) being the home to the Toronto Maple Leafs, Toronto Raptors, and the Toronto Rock, it has become a premier destination in downtown Toronto. While Uber is a great service, many visitors …

IDEALI Looks To Give New Life To ThinData, Acquires From TC Media

April 7, 2016 – 1:44 pm |
Let's Make A Deal

For over a decade ThinData was the number one Canadian-based email  marketing solution provider on the market, then in 2008 it was acquired by Transcontinental (now TC Media). TC Media integrated the technology into their TC …

Ontario Chiropractic Association Taps M&K Media As Media Buying Agency of Record

March 22, 2016 – 10:59 am |
ontario chiropractic association

The Ontario Chiropractic Association has selected Toronto-based M & K Media as their media buying agency of record (AOR).  The new win adds to M & K‘s growing client-base and expertise within the not for profit sector, this …

M&K Media Named As Media Buying Agency of Record For Alberta Union of Provincial Employees

March 1, 2016 – 10:54 am |
Alberta Union of Provincial Employees

Looks like business is good for the team over at M&K Media, the media buying and planning agency has announced they have been named the agency of record for Alberta Union of Provincial Employees (AUPE).
As …

L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

February 29, 2016 – 11:43 am |
L'ORÉAL CANADA

International beauty brand L’Oreal Paris has selected a new digital agency of record for Canada.  After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency.
As part of this new assignment, Cossette will provide …

“Crushing It” In New Holland Bloorview PSA

January 28, 2016 – 11:30 am |
Liam, Holland Bloorview Kids Rehabilitation Hospital Foundation

Holland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across …