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JWT Canada Gets Sweet As SPLENDA’s New AOR

May 12, 2016 – 11:04 am |

SplendaJ. Walter Thompson Canada (JWT) has been selected by SPLENDA as they have been selected as agency of record in Canada and the United States, following a competitive search and review process in both countries.
JWT will be begin working on the brand as of June 1, 2016 with their first project focused on helping with a new product launch.

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MailOnline Selects Cue Digital Media As Exclusive Advertising Partner In Canada

April 26, 2016 – 11:04 am |

As they look to expand their current Canadian marketshare, UK-based MailOnline has just announced they have signed an agreement with Cue Digital Media to become its exclusive partner in Canada. As part of the new deal, Cue will manage …

Expanding Into Canada, Parking Panda Makes A Strategic Partnership With Maple Leaf Sports & Entertainment

April 21, 2016 – 10:55 am |
Parking Panda

With Air Canada Centre (ACC) being the home to the Toronto Maple Leafs, Toronto Raptors, and the Toronto Rock, it has become a premier destination in downtown Toronto. While Uber is a great service, many visitors …

IDEALI Looks To Give New Life To ThinData, Acquires From TC Media

April 7, 2016 – 1:44 pm |
Let's Make A Deal

For over a decade ThinData was the number one Canadian-based email  marketing solution provider on the market, then in 2008 it was acquired by Transcontinental (now TC Media). TC Media integrated the technology into their TC …

Ontario Chiropractic Association Taps M&K Media As Media Buying Agency of Record

March 22, 2016 – 10:59 am |
ontario chiropractic association

The Ontario Chiropractic Association has selected Toronto-based M & K Media as their media buying agency of record (AOR).  The new win adds to M & K‘s growing client-base and expertise within the not for profit sector, this …

M&K Media Named As Media Buying Agency of Record For Alberta Union of Provincial Employees

March 1, 2016 – 10:54 am |
Alberta Union of Provincial Employees

Looks like business is good for the team over at M&K Media, the media buying and planning agency has announced they have been named the agency of record for Alberta Union of Provincial Employees (AUPE).
As …

L’Oréal Paris Canada Taps Cossette As Digital Agency For Canada

February 29, 2016 – 11:43 am |

International beauty brand L’Oreal Paris has selected a new digital agency of record for Canada.  After an in-depth agency review, L’Oreal Paris has named Cossette as its digital agency.
As part of this new assignment, Cossette will provide …

“Crushing It” In New Holland Bloorview PSA

January 28, 2016 – 11:30 am |
Liam, Holland Bloorview Kids Rehabilitation Hospital Foundation

Holland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across …

Renew Life Canada Selects M&K Media As Media Buying Agency of Record

January 28, 2016 – 11:15 am |
Renew Life

Renew Life recently selected Toronto-based M&K Media as their media buying agency of record (AOR) in Canada. As part of the assignment, M&K Media will handle all media buying strategy, planning and execution for Renew …

Content King? Content Is Pawn.

January 18, 2016 – 9:49 am |
Content King Content is Pawn

Guest Post: Angus Frame is an Agile digital media executive. Builder. Collaborator. Strategist. You can connect with Angus on LinkedIn or Twitter.

Contrary to the claims of a narrow-minded niche group of digital strategists, content is not king. Content is pawn.
The metaphor is intentional …

Dentsu Gets A Bigger Grip On Digital

January 7, 2016 – 11:18 am |

As they look to start of the year strong, Dentsu Aegis Network or Dentsu as we’ve come to know them made an acquisition this week that is aimed at helping the media network diversity its digital …