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Register Today – Social Success Breakfast Seminar – November 27th

October 29, 2014 – 10:15 am |

We are a few weeks away from our next breakfast seminar and we have some fantastic speakers lined up that will share case studies, insights and trends which will help to make your next social media campaign a bigger success!

Join us on November 27th as we present “Social Success

Some take aways from this breakfast seminar include:

  • What exactly social search is and how it works
  • What impacts social search may have on consumer behaviour
  • Implications for marketers and brands

Where: St. Andrew´s Club & Conference Centre, 150 King St West, Toronto
When: Thursday, November 27, 2014 – 8:00 AM – 11:00 AM


Steve Buors, CEO & Co-Founder of Reshift Media
Session Title: Social search: what it is and how you can position your organization for success
Session Description: Social search represents the next major evolution of how people will find things on the web. Savvy marketers are putting strategies in place and taking action now to take advantage of this shift in technology and user behaviour in order to stay ahead of their competitors.

Brenna Flynn, Director at Veritas Communications
Session Title: Defining Success In An Ever-Evolving Space
Session Description: The question “what does success look like?” is one that is often asked in the social media space. How do you know if fans are seeing content given the cluttered nature of social? What triggers are there that let us know content is sticking with those online? What is the difference between owned social media success and channel management versus earned social success with online influencers? How do the two work together? This session aims to provide a thorough understanding of the current state of measurement in the social media space with a detailed walk through of 2‐3 successful social media campaigns.

Fun Fact: Brenna is a 2014 recipient of PR in Canada’s Top 30 Under 30.

AOL Canada, Annual Holiday Party Invites Are Out… [Update]

October 28, 2014 – 2:10 pm |
AOL Holiday Party

It has been just about a year since Joe Strolz was appointed Country Manager For AOL Canada, taking over for took over for Graham Moysey.  Now he and team AOL Canada are getting ready to celebrate …

o.b. Wants Canadian Women To “Give Us One Period.

October 28, 2014 – 1:55 pm |
o.b. Vending Machine_1

As they roll out their latest campaign called, “Give Us One Period,” o.b. tampons is looking to engage with Canadian women in hopes they will switch their tampon brand.  This is the first significant marketing …

Jones Media Become Exclusive Rep For Groupe Média TFO

October 21, 2014 – 1:10 pm |
Groupe Média TFO

Jones Media has just announced it has become the exclusive advertising partner for TFO. Jones will exclusively represent TFO and their complete franchise in the Canadian media marketplace. TFO’s offering includes a full line of 1st …

The Home Invasion Of The Future

October 21, 2014 – 10:40 am |
Home Invasion

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Inbox Marketer Partners With 250ok To Deliver Inbox Placement Rate Monitoring

October 21, 2014 – 10:29 am |
Inbox Marketer

This week, Inbox Marketer announced a new partnership with email monitoring firm 250ok to review and track Inbox Placement Rates (IPR), via the Inbox Informant tools, on behalf of their digital messaging clients.
“Inbox Marketer strives …

City, Netflix, And shomi Prepare To Deliver “Between”

October 20, 2014 – 1:28 pm |
Between stars Jennette McCurdy

As Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take …

Postmedia Acquires 175 Sun Media Properties For $316M

October 6, 2014 – 1:20 pm |
Let's Make A Deal

Postmedia Network is getting serious about the newspaper business, earlier this morning they announced they have acquired 175 English language newspapers, specialty publications and digital properties, including the Sun chain of dailies, consisting of The …

SUBWAY Shoots N’ Scores With Tasty Prime Rib Melt Campaign #SUBWAYGetPrimed

October 1, 2014 – 2:05 pm |
Starting today Canadians looking for that premium steak house taste need to look no further than SUBWAY® Restaurants with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in an au jus glaze, topped with sliced cheddar cheese and served on freshly toasted Italian bread, this sandwich is available at participating locations across Canada for a limited time. “The Canadian beef industry is thrilled to be providing SUBWAY® Restaurants across Canada with 100% Canadian beef,” said Rob Meijer, President, Canada Beef. “This is a great opportunity for our local producers to showcase their top quality product in a premium quality sandwich.” To welcome the new sandwich to the team, SUBWAY® Restaurants will be helping hockey fans across Canada get primed to cheer on their teams this season. To support the launch, SUBWAY® Restaurants is asking Canadians to share their quirkiest pre-game rituals via Facebook and Twitter. From taking a vow of silence, to wearing a lucky pair of socks to a handshake that wards off bad luck, players and fans alike tend to have unique pre-game rituals. Fans can share their rituals by following @SUBWAYCanada and using #SUBWAYGetPrimed. “Whether it is powering up the night before a big game or hours before tuning in, the new Prime Rib Melt allows Canadians to fuel up on premium 100% Canadian beef,” said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada.

As the weather starts to take a turn SUBWAY Restaurants is turning up the heat with the launch of the new Prime Rib Melt. Made with tender pieces of thick-cut 100% Canadian beef tossed in …

Alyson Schafer Goes Live With Digital Makeover

October 1, 2014 – 11:00 am |
Alyson Schafer Reshift Media

Parenting expert Alyson Schafer was looking to revamp her digital presence and turned to digital marketing agency Reshift Media to conceptualize, design, develop and launch an entirely reimagined web presence at
Alyson is a best-selling …

Online Music Service Spotify Goes Live In Canada

September 30, 2014 – 12:17 pm |
Open for Business

For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country.
“Spotify is launching in Canada with a comprehensive catalogue featuring the …