ZipLocal Signs On With Google And Yahoo! Search

By Dave Forde on March 6th, 2008

RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

Local online directory service ZipLocal has announced they have entered into an agreement with Google and Yahoo to use their various advertising products. Two separate agreements have been signed to sell Google’s AdWords and Yahoo! Search Marketing (YSM) products, the new offering from ZipLocal will begin as of April 1, 2008.

“As online becomes a necessary advertising choice in Canada, we are thrilled to add these two leading and complimentary product offerings to our existing arsenal of online advertising options,” said Elaine Kunda, President and CEO of ZipLocal Inc. “Offering top tier search advertising products from both Google™ and Yahoo! Canada ensures that ZipLocal can offer one-stop shopping for clients to develop highly competitive keyword search advertising programs.”

Under the two distinct agreements, ZipLocal will become the “do-it-for-you, one-stop-shop” of Online Canadian Local Search. This has the benefit of offering advertisers managed online ad solutions, while allowing ZipLocal to develop close working relationships with its clients.