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YellowPages.ca has announced the integration of Microsoft’s Virtual Earth software to provide users with better mapping and location capabilities.

“We needed a mapping solution that was easy-to-use and offered enhanced functionalities for our users, which in turn is beneficial to our advertisers. It also had to be reliable enough to accommodate our business growth plans. After reviewing several mapping services, it was clear that Microsoft Virtual Earth could meet our criteria,” said Jean-Pascal Lion, Vice President, Marketing, Yellow Pages Group.

The new partnership is between Microsoft Canada and YellowPages.ca who’s parent company Yellow Pages Group owns and operates other sites including Canada411.ca and CanadaPlus.ca.

Categories: Features