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Yamaha Motor Canada, which is responsible for the companies motorcycle, ATV and snow mobile products has entered the world of corporate blogs. The company launched a blog focused on snowmobiles to start the third month of 2007 with Chris Reird as the contributor and now resident “blogger.” Chris mentioned the purpose of the blog is to “is to give me an opportunity to talk about sleds with you and affording me the privilege of sharing some of my insights regarding what goes on behind the advertising and hype.”

Still early to tell how Yamaha Sled Talk will do over the long haul, but so far with help from the Social Media Group they are off to a good start. There are some fundamental keys to success with blogs such as providing readers and opportunity to subscribe to RSS or Email, ability to search the blog, tagging with social book marketing sites that have been covered and it looks like with the first post they have started to build a community of readers who are adding comments around the blog.

Advertistement: Join us for our Power Breakfast Seminar - Social Media Optimization on April 25th

Categories: Features