Word Up! 07
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After a successful inaugural event last year, Word UP! is back with more to share about Word of Mouth Marketing. Once again we are partnering with WOMMA (Word of Mouth Marketing Association).
Where: Toronto, Canada
When: October 16th, 2007
Who: Marketers, Advertising, Brand Managers, Public Relations, Product Managers (mid management to top level executives)
Call for Speakers
The door is open, we’re looking for case studies, research and other relevant educational information to share with attendees.
Some possible session topics include:
• Word of Mouth Marketing: A New Marketing Stream
• Does Creating Buzz Increase Sales?
• Definition and benefits of Word of Mouth Marketing
• Case studies of successful viral campaigns
• Consumer trends that underlie and support the growth of word of-mouth marketing for today and tomorrow
• Metrics for Word of Mouth Marketing
• Experimental events to create a buzz around a product/service
• “Ten Reasons Why Word of Mouth Marketing Is So Hot (and Why It Will Only Get Hotter)”
• How to leverage social media
• How to create a volunteer sales force
Proposal Submission Guidelines : We do not accept proposals from speakers who want to make sales pitches or new product presentations. Speakers need to be articulate and quick-witted presenters as well as intelligent and experienced professionals. Speakers will be addressing a large crowd so it is important that they feel comfortable speaking publicly.
Session Title: Your suggested session title should clearly convey the subject matter of your presentation.
Description: A brief 100-150 word write-up (paragraph form) that will clearly present what you and/or your panel would cover during the presentation. This should be a thorough overview of your presentation. Your description maybe edited as necessary.
Attendees Key Leaning : Top 5 things that attendees will walk away from during this presentation.
Biography: A brief 100 word biography of your business experience with special emphasis on experience that would classify you as an expert in the field in which you wish to make your presentation. If you are suggesting a panel discussion we need the names, contact information and biography of the other proposed panelists you are recommending for your panel.
Speaker References: Contact information of any events that you have spoken at previously
Submit Proposal: Submit Your proposal
Submission Deadline: July 31st, 2007
Sponsorship Opportunities are also Available.
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Oct 7th, 2007 at 9:19 am
[...] October 16, I was supposed to speak at the 2nd annual Word Up conference, but I was notified a few days ago that they were changing the date (I gather the website has not [...]