Woodruff Sweitzer Acquires EVOKE Research

BY: 

Dave Forde
March 19, 2012

Woodruff Sweitzer made an acquisition as it picked up EVOKE Research Group Inc for an undisclosed sum.  EVOKE Research Group Inc. was founded in 2007 by Keith Dundas and serves clients in both Canada and the U.S.

“Acquiring EVOKE is a strategic move for Woodruff Sweitzer since our agency work is rooted on unique customer insight,” says Woodruff Sweitzer Calgary president and managing partner, Jeff Groeneveld. “EVOKES’s ability to go above and beyond in delivering customer and category insight has provided our account teams with a great advantage. With EVOKE in-house, we are looking forward to this tighter integration of our 4D system with the ‘Discovery’ and ‘Disseminate’ processes. It will also provide our entire Canadian and U.S. portfolio with a true competitive advantage.”

Keith will remain as part of the Woodruff team.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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