Schedule
25 September 2006| Registration & Breakfast (included) |
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| Dave Forde, Conference Organizer | Opening Message |
| Andy Sernovitz, CEO, WOMMA | State of the Industry: “Word of Mouth Rising” |
| Douglas Walker, Account Director, TBWA\ Toronto | The World Rock Paper Scissors Society: “Something from Nothing” |
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BREAK |
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| Rick Murray, me2Revolution (Edelman) | Ethics in Word of Mouth |
| Patrick Thoburn, Co-Founder, Matchstick | How do WOM campaigns evolve? |
| LUNCH | |
| Brent Hill, VP Advertising Services, FeedBurner | The Importance of Feeding Your Word of Mouth Strategy |
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Matthew Stradiotto, Co-Founder, Matchstick & Joanna Romano, Director of Marketing, Wine Council of Ontario |
Case Study - Ontario VQA Wine Product Seeding Program |
|
BREAK |
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| Pinny Gniwisch, CMO, Co-Founder Ice.com | Business Blogging does it work? |
| Professor Andrea Wojnicki, Rotman School of Management | Why Consumers Talk? |
|
BREAK |
|
|
Maxine Friedman, VP of Marketing, BrandIntel, a Brandimensions company |
“Not All Buzz is Created Equal: Understanding Which Conversation Mean the Most to Your Brand” |
| Ted Graham, Worldwide Director of Knowledge Management Services, Hill & Knowlton | Social Networks, Identifying Key Influencers |
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Panel Discussion / Speakers |
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| Cocktail Reception with Speakers |
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