Archive for 'Word Up! Speakers' Category
Matchstick serves up wine at Word Up!
23 October 2006Matchstick’s Matthew Stradiotto will be presenting with Joanna Romano, Director of Marketing, Wine Council of Ontario.  In this session, Matthew and Joanna illustrate how the Wine Council of Ontario successfully leveraged the power of Product Seeding to activate VQA Influencers and get their social networks buzzing, on their terms, about some of Ontario’s best wines.
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