Archive for 'WOM Links' Category
Word of Mouth Links - 2006-10-06
3 October 2006
Are you training your sales reps on customer service are are you allowing them to give you bad WOM
Great article from Brandweek which highlights recent results from a Keller Fay Group and BzzAgent study - here’s some great highlights - "Among the most salient finding was that many of the most successful interactions occurred in-store […]
Word of Mouth Links - 2006-10-03
3 October 2006Sean Moffitt has produced a great list of The Eight Traits of a Word of Mouth Influencer
What’s one of the key’s to a success WOM campaign? Alan Chappell says FULL DISCLOSURE
Lonelygirl15 didn’t pass the WOM ethics test
Tags: wom, word of mouth, wordupcanada, sean moffit, lonelygirl15
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Word of Mouth Links - 2006-10-02
1 October 2006Terri Whitesel shares some good points on "Why the loyalty to Martha and Oprah?", "What Martha and Oprah have in common is tapping into a woman’s spirit."
Word of Mouth Marketing - Rally Your Organization! - "People like to know about something that others may not know about, or they want to be in the ‘know’, […]
Word of Mouth Links 2006-08-29
29 August 2006Proof that you can learn from anything - The John Mark Karr School of Viral Marketing
Sean Moffit shares 30 tips on The Art of the Word of Mouth Conversation
Guy Kawasaki’s Book Preview: Word of Mouth Marketing by Andy Sernovitz
Tags: word of mouth, wom
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Word of Mouth Links - 2006-08-28
28 August 2006With over 100 million downloads a day, YouTube is getting its share of headlines and so are the videos it hosts, here’s a few examples of some popular videos and why - How to Make a Video Viral
Jackie Huba’s 5 Lessons for Marketers based on the movie “Snakes on Plane” - Church of the Customer
Hugh […]
Ten Reasons Why Word-of-Mouth Marketing Works
21 August 2006Here’s a list from Online Media Daily based on an article from 2005 which just backs up what we all know - Word of Mouth Marketing works!
The consumer is in control.
Growing Distrust of Advertising Messages
Empowered consumers are fighting back!
Increased spending behind interactive advertising.
Emphasis on targeting and relevance in ad campaigns.
E-mail and other platforms ease use […]
Word of Mouth Links - 2006-08-14
14 August 2006Hugh McLeod has collected “3 rules for managing viral marketing”
The Ups and Downs of a Free-to-Premium Marketing Approach do you launch a new service as FREE or charge a nominal fee?
Nokia’s been Barging Into the Bloggers’ Circle
Michelle Tampoya lookins into The Effects of WOM on Buying a Car
Technorati Tags: word of mouth, Hugh […]
Word of Mouth Links - 2006-08-10
11 August 2006Starting Positive Word of Mouth For… Goteborg (Sweden)!
Coke & Sprint share tactics on how they use Word of Mouth marketing at ad:tech- Coke, Sprint Spread News of Word-of-Mouth Efforts
Updated research from The Word of Mouth Marketing Association - Research Update: Latest in WOM Measurement and Metrics
Technorati Tags: word of mouth, WOMMA, […]
Word of Mouth Links - 2006-08-09
10 August 2006Marketing to Women - It’s In!
Buzz Marketing Won’t Help Starbucks
The Power of Stories
Technorati Tags: word of mouth, buzz marketing
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The 22 Immutable Laws of Word of Mouth Marketing
8 August 2006Agent Wildfire has come up with 22 Immutable Laws of Word of Mouth Marketing
#1 The Law of Stopping Power
#2 The Law of True Innovation
#3 The Law of The Guru
#4 The Law of The Expert
#5 The Law of Cognitive Dissonance
#6 The Law of The Wallet
#7 The Law of The […]