Archive for 'Speakers' Category
Updated schedule of speakers for Word Up! - November 14th - Toronto, Canada
2 October 2006We are just about complete on the schedule of speakers for the conference, it will be a packed day of quality education.
8:00
Registration & Breakfast
8:45
Dave Forde, Conference Organizer
Opening Message
9:00
Andy Sernovitz, CEO, WOMMA
State of the Industry: “Word of Mouth Rising”
9:45
Douglas Walker, Account Director, TBWA\ Toronto
The World Rock Paper Scissors Society: “Something from Nothing”
10:10
Rick Murray, me2Revolution (Edelman)
Ethics in […]
Matchstick’s Patrick Thoburn heats up the stage with Buzzing Bloggers
18 September 2006Matchstick Inc.’s Co-Founder Patrick Thoburn will be at Word Up! and will be doing a joint presentation with Profession Andrea Wojnicki. Their session entitled “How do WOM campaigns evolve?” Which will look at how Nokia, Matchstick, Rotman, Schulich and HEC (Paris) have collaborated to study the Nokia blogger seeding programme. The objective of the programme […]
Andy Sernovitz will be the opening keynote at Word Up! - November 14th in Toronto
29 August 2006Andy Sernovitz, CEO of Word of Mouth Marketing Association (WOMMA) will be delivering the opening keynote - “State of the Industry: Word of Mouth Rising”. In his session Andy will discuss how Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your stuff. Andy […]
U of T’s Andrea Wojnicki gets ready to teach a thing or two at Word Up!
29 August 2006Another great speaker has been added to the line up, Professor Andrea Wojnicki member of the Marketing faculty at the Rotman School of Management, University of Toronto and on the advisory board of the Word of Mouth Marketing Association (WOMMA)
Andrea’s session is entitled - “WHY Consumers Talkâ€. There is ample evidence out there that […]
Learn how Word of Mouth helps to created International attention for annual “Rock Paper Scissors” competition
25 August 2006You read it right The Rock Paper Scissors Society run by Doug & Graham Walker has been covered by such publications as CNN, Forbes, Fortune, Conan O’Brien, Rolling Stone Magazine, Good Morning America. Doug Walker from TBWA\ will be on hand in November to share how these two brothers accomplished this and much more. Doug’s […]
FeedBurner’s Brent Hill heats up the stage in Toronto
21 August 2006FeedBurner is getting ready to make their first appearance at a Canadian conference and none other then Brent Hill Vice President of Advertising Services will present “The Importance of “Feeding” Your Word of Mouth Strategy” at our upcoming conference. FeedBurner has quickly become a must have tool for bloggers […]
Edelman & WOMMA join the speaking line up for Word UP!
21 August 2006We’re excited to announce the addition of two more powerful speakers - Andy Sernovitz, CEO of WOMMA (Word of Mouth Marketing Association) & Rick Murray, President, me2Revolution (division of Edelman).
Andy will be delivering the “State of the Nation on Word of Mouth Marketing” to start off the day. He has been instrumental in the […]
Hill & Knowlton’s Ted Graham added to Word Up! speakers line up
21 August 2006Ted Graham, Worldwide Director of Knowledge Management Services at Hill & Knowlton has been selected to present at Word Up! - Canada’s Word of Mouth Marketing conference which will be held in Toronto on November 14th at the Design Exchange.
Social networks play a huge role in today’s marketing efforts and Ted will bring his 10+ […]