Archive for 'Research' Category
What is the state of Word of Mouth Marketing in Canada?
4 October 2006Where is the Canadian data on how marketers use Word of Mouth Marketing? If you can find it, it all seems to be outdated. So we are asking for your help and those who you know in the industry…
Are you a member of the advertising, marketing or public relations industry? Do you use […]
Who’s winning at Word of Mouth?
17 August 2006The Keller Fay Group has produced a list of the top 10 word of mouth brands. Research was done using their “TalkTrack” tool looking at International brands. While some of the brands don’t extend into Canada, it is still good information which can help you make your brand part of Canada’s Top 10. […]
Why Do Consumers Generate WOM?
4 August 2006Great piece from the WOMMA Research Blog the full post can be found here.
ALTRUISM consuners may generate WOM simply to help other consumers make better consumption decisions (Price, Feick & Guskey 1995)
REVENGE consumers may act as vigilantes, policing the market and seeking revenge against firms that have done them wrong (Richins 1983)
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