Word Up - Canada’s Word of Mouth Conference

Become a Speaker

Marketers are constantly challenged with trying to find new ways to beat their competition and turn prospects into customers and ultimately into evangelists.
Word-of-mouth marketing is quickly become the most powerful and effective communication strategy of all!

WOM (or Word of Mouth) Marketing has helped to produce some of the most innovative and successful marketing campaigns to date. These viral campaigns are evolving beyond the world of blogs and Internet and are achieving truly unprecedented results for companies today.
The Word of Mouth conference aims to bring the best speakers to discuss the most advances uses and techniques in word of mouth marketing.

Target Audience:

• Marketers
• Brand Managers
• Public Relations

Some possible session topics include:

• Definition and benefits of Word of Mouth Marketing
• Case studies of successful viral campaigns
• Examples of ways to create buzz for a product or service
• Consumer trends that underlie and support the growth of word-of-mouth marketing for today and tomorrow
• Metrics for Word of Mouth Marketing
• Experimental events to create a buzz around a product/service
• “Ten Reasons Why Word of Mouth Marketing Is So Hot (and Why It Will Only Get Hotter)”
• Word of Mouth & Web 2.0
• Social Networks
• Leveraging Blogs
• Consumer Generated Content
• How to create a volunteer sales force

Proposal Submission Guidelines:
We do not accept proposals from speakers who want to make sales pitches or new product presentations.
Speakers need to be articulate and quick-witted presenters as well as intelligent and experienced professionals. Speakers will be addressing a large crowd so it is important that they feel comfortable speaking publicly.

Session Title: Your suggested session title should clearly convey the subject matter of your presentation.

Description: A brief 100-150 word write-up (paragraph form) that will clearly present what you and/or your panel would cover during the presentation. This should be a thorough overview of your presentation. Your description maybe edited as necessary.

Attendees Key Learning: Top 5 things that attendees will walk away from during this presentation.

Biography: A brief 100 word biography of your business experience with special emphasis on experience that would classify you as an expert in the field in which you wish to make your presentation. If you are suggesting a panel discussion we need the names, contact information and biography of the other proposed panelists you are recommending for your panel.

Speaker References: Contact information of any events that you have spoken at previously.
Selected speakers will also be encouraged to participate in the conference blog & pre-conference podcast series.

Submission Deadline: August 10th, 2006 August 31, 2006

Send submissions to speak [at] profectio.com