Advisors
17 July 2006To ensure that we are producing the best possible conference we are tapping the minds of the following leaders for their expertise on the topic of Word of Mouth Marketing:
Dave Forde, Conference Organizer - Dave Forde is the former General Manager for AIMS (Association of Internet Marketing & Sales) – with over 6,500 members, it is Canada’s largest organization for Internet Marketing & Sales professionals. Dave is a long standing member in Toronto’s technology community and also serves as a Advisory Member on ICT Toronto Initiative (Information and Communications Technology, www.icttoronto.ca)
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Rick Murray, President, me2Revolution (division of Edelman) - Rick Murray, president, Me2Revolution, helps the firm’s day-to-day account teams create and execute their PR-centric campaigns - providing clients with integrated programs. Rick oversees the
development of the firms media, Interactive design, media and events and our street marketing group called “Edelman on the Go.”
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Matthew Stradiotto, Co-Founder, Matchstick Inc. - Co-Founder of Matchstick, a word of mouth marketing agency. Matchstick designs and executes word of mouth marketing programs for clients including Adidas, Procter & Gamble, Toyota, and others. Matchstick has won awards internationally including a Media Innovation Award, the Diageo Smirnoff Double Eagle Award, and the Chrysler Jeep International Marketing Council Best Practice.
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Chris Powell, Media Editor, Marketing Magazine
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Pinny Gniwisch, Founder & CMO, Ice.com - Since 1999 Ice.com has grown in double digit numbers and partnered with some companies as Yahoo, AOL, MSN, MyPoints. And this year, 70% in the first quarter alone by focusing on creative ways to drive online traffic and sales.







