Matchstick serves up wine at Word Up!
23 October 2006
Matchstick’s Matthew Stradiotto will be presenting with Joanna Romano, Director of Marketing, Wine Council of Ontario.  In this session, Matthew and Joanna illustrate how the Wine Council of Ontario successfully leveraged the power of Product Seeding to activate VQA Influencers and get their social networks buzzing, on their terms, about some of Ontario’s best wines.
Is there anything more relevant to a wine drinker than the recommendation of a close friend? In a world where consumers are inundated with the din of advertising clutter, open and credible word-of-mouth dialogue is a product’s most credible marketing tool.
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