Word of Mouth Links - 2006-10-06
3 October 2006- Are you training your sales reps on customer service are are you allowing them to give you bad WOM
- Great article from Brandweek which highlights recent results from a Keller Fay Group and BzzAgent study - here’s some great highlights - "Among the most salient finding was that many of the most successful interactions occurred in-store with strangers." + "According to the survey, 39% of BzzAgent’s most active agents (defined as those who conversed with 11 or more people during a campaign) talked to people in stores about products versus 25% for all agents. Other hotspots for the most active agents included work, social gatherings, restaurants/bars, school and during travel."
Tags: wom, word of mouth, wordupcanada, Brandweek, Keller Fay Group, BzzAgent
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