Updated schedule of speakers for Word Up! - November 14th - Toronto, Canada
2 October 2006We are just about complete on the schedule of speakers for the conference, it will be a packed day of quality education.
| 8:00 | Registration & Breakfast | |
| 8:45 | Dave Forde, Conference Organizer | Opening Message |
| 9:00 | Andy Sernovitz, CEO, WOMMA | State of the Industry: “Word of Mouth Rising” |
| 9:45 | Douglas Walker, Account Director, TBWA\ Toronto | The World Rock Paper Scissors Society: “Something from Nothing” |
| 10:10 | Rick Murray, me2Revolution (Edelman) | Ethics in Word of Mouth |
| 10:45 |
BREAK |
|
| 11:00 | Patrick Thorburn, Co-Founder, Matchstick | How do WOM campaigns evolve? |
| 11:35 |
Hunter Madsen, Director of Marketing, Yahoo! Canada |
|
| 12:00 | BREAK | |
| 12:10 | LUNCH | |
| 1:00 | Brent Hill, VP Advertising Services, FeedBurner | The Importance of Feeding Your Word of Mouth Strategy |
| 1:35 | ||
| 2:25 |
BREAK |
|
| 2:40 | Pinny Gniwisch, CMO, Co-Founder Ice.com | Business Blogging does it work? |
| 3:15 | Professor Andrea Wojnicki, Rotman School of Management | Why Consumers Talk? |
| 3:50 |
BREAK |
|
| 4:05 | ||
| 4:30 | Ted Graham, Worldwide Director of Knowledge Management Services, Hill & Knowlton | Social Networks, Identifying Key Influencers |
| 5:05 |
Panel Discussion / Speakers |
|
| 5:30 | Cocktail Reception with Speakers |
Tags: wom, word of mouth, womma, conference, wordupcanada
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