Word of Mouth Links - 2006-10-02
1 October 2006- Terri Whitesel shares some good points on "Why the loyalty to Martha and Oprah?", "What Martha and Oprah have in common is tapping into a woman’s spirit."
- Word of Mouth Marketing - Rally Your Organization! - "People like to know about something that others may not know about, or they want to be in the ‘know’, so they will spread the message to all of their friends via email, or text messaging; the ability to reach a large volume of people with the click of the mouse, or by hitting the send button is amazing."
- Advertising agency Organic shares how movie studies use WOM - Little Miss Sunshine, Word of Mouth and Quality Cinematic Storytelling ,"Word of mouth used to be confined to cities. Now, thanks to e-mail, it crosses continents. It’s revolutionized what word of mouth means."
Tags: wom, word of mouth, wordupcanada, Organic, advertising
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