Personal passion turns into Word of Mouth
20 September 2006One Saturday night Jerry King (Toronto based business consultant), calls Brian Makse (Founder of Upshift Marketing Group & car enthusiast) saying “you’ve got to head over to William Ashley’s and check out the Lamborghini on tea cups.” A few hours later Brian makes his way over to the William Ashley’s store. He’s greeted by a sales representative who quickly offers a ballot to enter their contest for a 20 piece set of Fine China. Brian pulls out his digital camera and snaps a few pictures of the car (see below). He later shares his thoughts of what did and didn’t work about their contest over on his blog Entertowin.
Results… a few hours later a post appears on Autoblog linking to Brian’s original post, which is part of Jason Calacanis Weblogs network (recently purchased by AOL) giving Entertowin lots of Google juice. Two days later emails start to arrive in Brian’s inbox from companies looking to have Upshift Marketing Group provide the companies contest management services to them. Three days later I hear the pure excitement as Brian screams through the phone sharing this story with me (yes, he was a little excited)
Lessons…
- Looking to blog? Start with what you are passionate about
- Don’t be afraid to share your blog or posts with others who share your passion
- Carry a digital camera, you never know when it will come in handy
- Word of Mouth works - like we didn’t already know
- Make sure you use all possible marketing mediums to promote your contest, you never know who will blog about your contest
- Register for Word Up to learn more about how you can use Word of Mouth Marketing for your business
Tags: word of mouth, wordupcanada, autoblog, Jason Calacanis, Upshift Marketing Group, AOL
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