Andy Sernovitz will be the opening keynote at Word Up! - November 14th in Toronto
29 August 2006
Andy Sernovitz, CEO of Word of Mouth Marketing Association (WOMMA) will be delivering the opening keynote - “State of the Industry: Word of Mouth Rising”. In his session Andy will discuss how Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your stuff. Andy will talk about how this phenomenon has happened — and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when business learn that they make more money when they earn the respect and recommendation of their customers.
Andy is also the author of the much anticipated book “Word of Mouth Marketing: How Smart Companies Get People Talking”
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