Learn how Word of Mouth helps to created International attention for annual “Rock Paper Scissors” competition
25 August 2006You read it right The Rock Paper Scissors Society run by Doug & Graham Walker has been covered by such publications as CNN, Forbes, Fortune, Conan O’Brien, Rolling Stone Magazine, Good Morning America. Doug Walker from TBWA\ will be on hand in November to share how these two brothers accomplished this and much more. Doug’s presentation will highlight the key success factors that turned an obscure Web site into a global grassroots movement.
You read it right The Rock Paper Scissors Society run by Doug & Graham Walker has been covered by such publications as 
CNN, Forbes, Fortune, Conan O’Brien, Rolling Stone Magazine, Good Morning America. Doug Walker from TBWA will be on hand in November to share how these two brothers accomplished this and much more. Doug’s presentation will highlight the key success factors that turned an obscure Web site into a global grassroots movement.
Session Take Aways:
- Authority – staking a claim in a niche market
- Authenticity – Believability as the prerequisite
- Adaptability – Constantly evolving business model defined by the environment
- Participation – Creating, empowering and engaging our community
- Marketing by Accretion - The notion that word of mouth must gradually build mass via the gradual accretion of participants whose actions and attention attract additional participants.
Visit Doug’s blog for more of this thoughts.
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