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Ten Reasons Why Word-of-Mouth Marketing Works

21 August 2006

Here’s a list from Online Media Daily based on an article from 2005 which just backs up what we all know - Word of Mouth Marketing works!

1. The consumer is in control.
2. Growing Distrust of Advertising Messages
3. Empowered consumers are fighting back!
4. Increased spending behind interactive advertising.
5. Emphasis on targeting and relevance in ad campaigns.
6. E-mail and other platforms ease use of viral programs.
7. Word of mouth/viral marketing are relatively inexpensive to deploy.
8. Accountability and measurement.
9. The “Energizer Bunny” effect.
10. Word of mouth marketing has a ripple effect

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