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As WIND Mobile prepares for its launch in late 2009 CEO Ken Campbell has been actively blogging on how the company will change the landscape of wireless service to Canadians. This next year is certainly going to be an interesting time for the wireless industry as a number of new players will be entering the market. In preparation for their launch WIND Mobile recently hired a number of agencies to help to fulfill their various requirements including AmoebaCorp, Breakhouse Inc, Narrative Advocacy Media, Starcom MediaVest Group and Trapeze Media.
The five agencies recnetly hired by WIND Mobile will provide:
- AmoebaCorp is responsible for the creation of the brand’s visual identity and its design implementation across packaging, merchandising and branded facilities
- Breakhouse Inc. has been engaged to design all retail points of sale, from flagship to kiosk
- Narrative Advocacy Media is responsible for the development and execution of all public relations campaigns, strategic communications as well as social media counsel
- Starcom MediaVest Group is handling media strategy and buying
- Trapeze Media is responsible for the creation and ongoing development of windmobile.ca and digital marketing communications
“Each agency we’ve selected to join our team has a proven track record of creativity and innovation supported by exceptional people who are ready to help WIND shake up Canada’s wireless industry,” said Ken Campbell, CEO of WIND Mobile. “Our team has been fully impressed with their comprehensive understanding of our business objectives and creative aspirations and we are more than confident that together we will produce some exceptional integrated campaigns that will inspire and entertain Canadian consumers.”
They have certainly been aggressively boasting that WIND Mobile will “usher in a new era of mobile communications by improving the wireless experience for Canadians,” and time will tell whether this is true or not, I just hope the company will offer a better choice that what we’ve had thrown at us by the current Canadian wireless providers.
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