Who’s Who In Social Media Report - November 07
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As I previously mentioned I’ve approached a number of vendors who sell into Canada that are offering various social media services to compile report on Who’s Who In Social Media. The results were not as impressive as I thought, but based on the comments that I have received this is what you want to know.
A questionnaire was sent to a number of agencies that I had already heard of or was referred to. I developed a rating system based on the completed campaigns each vendor done, I also looked at each agency’s ability to actually use the various social media tools. Taking into consideration things such as whether they are consistently updating their blog, if the content is relevant to what their company offers or is just another “copy cat blog” about the latest industry gossip. The other piece that I feel is important is the ability for the agency to integrate their blog into their existing corporate presence. There is absolutely no point to sending a reader to two different places to read your thoughts and another to find your office location, if you wouldn’t suggest this for your client, then why practice it for your own presence.
Based on the data provided back from each vendor as of October 2007, Twist Image scored the highest with 8/10, while Wildfire Strategic Marketing scored the second highest with 4/10. The completed report is available here for download.
The next report will come out in March with more vendors and a deeper look into the services being offered. If there are vendors who aren’t included but would like to feel free to contact me.
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Keywords: ddb-canada, Helix Commerce, Proximity, Social Media, Thornley Fallis, Twist Image, Wildfire Strategic Marketing
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Dave,
I would suggest taking another look at it now as I know we’re Waaaaaay ahead from where we were then and more and more agencies are doing work in this space than you have listed.
There also might be an issue with simply asking this on your Blog as some agencies may not even know about Profectio (for shame!).
Great idea Mitch, I’ll be sure to add something on the front page. I will continue to publish quarterly updates to the report.
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