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Week That Was - 2007-12-14

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As Homer Simpson would say, “Doh” is what comes to mind as I read about a Calgary man who was charged $83,000 for his monthly cell phone bill. Bell Mobility failed to alert the customer of his rising bill and he casually spent the month download music and movies to his cell phone, unfortunately for Bell the story has made its way around the Internet. Someone needs to approach Bell about developing an online reputation management strategy that includes various social media tools such as blogs.

Remember that DoubleClick-Google deal a few months ago, well not everything is rose just yet as the deal has hit a road block and currently being challenged by the Federal Trade Commission Chairman, but come on what are the odds that it won’t go through?

Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.

Headlines:

Steve Jobs says Merry Christmas Canada and offers more TV shows to iTunes Canada

Astral iMedia and Standard Interactive merge to form Canada’s 3rd largest Online Entertainment Property

Peer-to-Peer’s killing music artists, is taxing consumers the answer?

Account Wins:

Revolver 3 wins Fido’s interactive business

Deal Flow:

Verb Exchange Acquires AdIQ Ad Serving Platform from NexDesk Inc.

Zeugma Systems Inc. Secures US$22.5m Series B Financing

Adknowledge Acquires Facebook advertising network Cubics

New Hires:

Viigo taps Mark Ruddock as new President and CEO

TSN appoints Shawn Redmond Vice-President, Marketing, TSN

Research & Stats:

Local ad spending to reach $12.6 billion in 2008

ZenithOptimedia predicts online advertising to dominate all others and surpass radio advertising in 2008

Retail Holiday E-Commerce shopping up 18% reaching $18 Billion

Google and Yahoo Announced Top Search Terms for 2007


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