RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

The world’s largest independent video game publisher, and a company founded in Canada, Electronic Arts is about to get some stiff competition as rivals Blizzard (owned by French media group Vivendi) is said to make a $2 billion investment to merge deal with Activsion who is contributing $1 billion into the deal that will make the combined company “the world’s most profitable games business” and a total worth $18.8 billion. Forget Second Life for a minute, nine million people around the world pay a monthly subscription to play World of Warcraft, which was created by Blizzard. In 2008 the Online Gaming industry has also been predicted as one of the segments that has finally hit a point of maturity and consumers will finally be given some real choices and we’ll start to see adoption hit new levels.

Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.

Headlines:

Does Canada need another wireless player?

National Post redesigns and embraces social media integration

MySpace launches Impact Canada, changing the world through connecting charitable causes

Account Wins:

Cundari has picked up home renovation retailer Rona as a new client to provide creative according to Senior Vice-President of Marketing at Rona, Michael Brossard

Olive Canada Network adds another notch in the win category as they picked up Sugar Network which includes SugarInc.com, ShopStyle.com, PopSugar.com, FitSugar.com and BellaSugar.com and receives over 5.5 million unique visitors each month. The various sites “dedicated to entertainment, shopping, lifestyle and health and contain resources for women in all stages of life, from young singles to new mothers.”

Deal Flow:

DHX Media acquires Studio B for $20 million

Keywords: Bell Mobility, Cundari, DHX Media, myspace-canada, National Post, Olive Canada Network, Online Advertising, Rogers Wireless, Social Networks, Telus

Categories: Features, New Hires, Social Media
Tags: Bell Mobility, Cundari, DHX Media, myspace-canada, National Post, Olive Canada Network, Online Advertising, Rogers Wireless, Social Networks, Telus