Week That Was – 2007-11-23
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While the US economy is still getting hit with bad mortgages and plagued with George Bush still in the office up here in Canuck land business is still 
booming, hiring is still on an upward spike, advertising dollars are still being spent and of course this leads to the cycle where companies are being purchased. The latest is Daren Trousdell’s Toronto-based agency, Mindblossom which he founded in 2001 and took revenues to approximately $10 million and a client roster that includes Home Depot, Mitsubishi Motors, Sirius Satellite Radio, Citibank and eBay. Mindblossom was sold to Aegis Media for an undisclosed amount and represents the second purchase for Aegis Media, their other recent purchase was Genesis Media, an independent media communications firm.
Who said there isn’t any money in being socially responsible? Last week Edelman’s Toronto office announced the launch of “Goodpurpose”, the public relation agency’s new business unit to help brands position them self around social causes. Part of the offering will be advice and strategy on marketing, digital activities, research and corporate social responsibility. Vice President of Consumer Technology, Lisa Kimmel commented, “We see a new phenomenon emerging where consumers and the brands they interact with every day take a mutual interest in and a mutual responsibility for being good citizens, it’s a natural fusion of corporate social responsibility and traditional cause-related marketing. Consumers are seeking a more personal, co-creative role in everything from product development to brand marketing.”
Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.
Headlines:
Toronto Tech Week 2008 – September 22 – 26, 2008
MTS Mobility plays seek and find with new location based services for mobile customers
Are blogs killing print publications? I expressed my concern that many traditional reporters tend to be lazy and not dig for the stories, reader Peter Dawson commented in disagreeing with me saying “just that they have a lot of red tape to deal with- which story, when kinda thing.. and by the time a decision is made – some blogger has already posted a tidbit somewhere.. so there’s no story left to tell !!”  I agree with him on one hand, but it still makes me feel that launching this site was the right direction, especially when I look at some of the stories that have been covered and in no other traditional publication, so maybe I am doing something right. I’m also very excited to the new opportunities that 2008 will bring and how to take Profectio its next phase of business.
Mvive launches new mobile conversion platform
On The Move:
Jarrod Banadyga hired as new copywriter for DDB Canada’s Vancouver office
Rebecca Muller joins Wildfire Strategic Marketing as Director of Client Service
Deal Flow:
Vancouver-based Raincity Studies, a web design and development shop has purchased long time partner Bryght for an undisclosed amount. Bryght has been very active in the Drupal-based CMS market place in Canada. Combined the two have collaborated on 100+ projects over the years so the acquisition is the next natural step in their business relationship. Raincity also plans to open an office in Shanghai, China.
Upcoming Events: Toronto Tech Talk – November 28, 2007
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