Week That Was - 2007-08-24
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Back to school time which means that many companies have started their budget planning for next year. Online advertising, social media, search engine marketing all continue to be dominating the headlines on a weekly basis. I spoke with Ted Boyd and Collin Douma, two seasoned marketers to get their thoughts on the ad server consolidation and its impact on the industry.
Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.
Account Wins:
Media Experts win with Best Buy Canada
MultiPlan selects Silanis e-signatures solution
Gesca Digital says yes to Nstein Technology’s content management system
Subaru Canada launches 2008 Impreza campaign
GenieKnows.com launches search engine for gamers
Deal Flow:
Harris Interactive acquires Decima Research
New Hires & Promotions:
Airborne Entertainment Promotes Nancie Wight to Chief Operating Officer
Upcoming Event:
Word Up! ‘07 - October 16
The Secret - October 31
As the World Searches II - October 31
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