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Wow - what a week for Online advertising with just under $7 Billion being spent on acquisitions in one week. First up is online advertising rep firm Gorilla Nation which sold a $50 million private equity stake of itself to Great Hill Partners. The company currently has 120 employees, including employees in their Toronto-based office and is looking to grow to 200. AOL also caught some action last week by acquiring a controlling interest in German based ADTECH AG. AOL will use ADTECH AG’s ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns which will operate under their Advertising.com division. Microsoft also announced they acquired aQuantive for $6 billion. The last acqusition was WPP acquiring 24/7 REAL MEDIA for $649 million to help round out their online offering. Here are a few other stories from Profectio.com last week.

Headlines:

• Palm Canada is calling and Canadians are “always on”

• Software As a Service (SAAS) secure for your business?

• Contec Innovations’s BUZmob mobile publisher launches in beta

• The new Cineplex.com, coming to a screen near you

• 76% of Canadians are creating ‘virtual shoeboxes’

• Talk back to your Blackberry and DoMore

• Online news broadcaster NuVu.TV expands with its first International office in France.

New Start-Up:

• Cluztr hits the social bookmarking scene. Interesting browers addition, do we need another tool to slow down our surfing?

Deal Flow:

• WPP acquires 24/7 REAL MEDIA for $649 million

• Olive Canada Network branches out to rep for Mamanpourlavie.com

• Netshelter’s Branded Network signs TechGenix Network to Portfolio

• BlueCat Networks Wins GSA Schedule Contract

• Logibec Groupe Informatique Ltd. Acquires REPS Software

Financials:

• Workbrain Announces Increased Revenues for First Quarter 2007

• Cygnal Technologies Financial Results announces for Q1 2007

• Cyberplex Increased Company’s Revenue 150 Percent Year-over-Year

• Communicate.com records Q1 revenues of $1,691,245

Upcoming Events:

State of the Nation - May 28

Canadian New Media Awards - May 28

Guiding Light - Social Media Marketing - May 29

Engage Me - May 29

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Categories: Features, Week in Review
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