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Canadians we love our Internet, but is there such a thing as too much? Looks like we just might need some type of intervention program since we’re so addicted to it. The big buzz or latest addiction is a new service called Twitter. Think big brother meets the Internet with the ability to get updates share minute to minute updates on what you are doing “right now” through such technologies as SMS or RSS feeds. Personally I don’t get it, but then again I haven’t really stopped to give it full attention maybe there are just so many other ways to get lost in the virtual world, and don’t get me started on Facebook. I recall reading an article in Profit magazine years ago and which mentioned that if you want to be successful, sell your products through Walmart. With the size of their distribution that makes total sense, and it looks like Chum Television is getting that concept with their latest partnership with Joost which is definitely going to have an impact on how we consume video content for years. Start up Fresh Books is also taking this same type of partnership model to heart as they announced integration with Basecamp which proves that solving a simple business problem is one of the keys to success.

Headlines

Dove brought the world “real woman” and now MSN Canada wants to get in touch with RealLiveMoms. A new virtual site for mothers across Canada which was launch in January 2007 and has already had 58,000 moms visit the online destination.

Are you wondering when your next flight out of Montreal is leaving? Don’t worry, Montreal-Trudeau airport has become the first in Canada to offer flight information service using text messaging or SMS (short message service). The partnership between LIPSO and Aeroports de Montreal (ADM) is as simple as entering 23636 from a cell phone, the caller then will receive an alert if the flight schedule changes or the flight is canceled at a cost of 75 cents per message received.

Ottawa based iotum has partnered with Solegy in a integration partnership their Relevance Engine.

PhotoChannel Networks is looking to snap some life back Kmart’s online photo service through a deal to provide their online digital media solutions.
Deal Flow

Toronto based SilverBirch inc. who set out to acquire Jambo Mobile Solutions Inc. as we mentioned a few months ago has closed the deal as they have received regulatory and board approval.

TriNorth Capital Inc. has increased its investment in VFM Interactive Inc., a Toronto based online media company by $600,000. VFM Interactive Inc. offers a niece based solution to hotels and other travel destinations based sites which enables consumers to view photographs and videos.

On The Job

BrandProtect, a division of Brandimensions has named Roberto Drassinower as President where he’ll be be responsible for
the operation of the business, with a focus on market position, strategic direction and business growth. Prior to this Robert founded DME Consulting Inc. in 2003, a boutique management consulting firm focusing on the technology and telecommunications sectors. Drassinower also served as the CEO of SoftQuad Software Ltd., a company he acquired through a management buy-out (”MBO”) in November 1998.

Events

• ICE 2007 - March 21 & 22 - Hosted by NMBA
• Digital Advertising - What’s Next - March 28th Hosted by Profectio
• Guiding Light - Social Media Optimization - April 25th Hosted by Profectio

Categories: Social Media, Week in Review
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