Is it me or is there a buzz in the industry that reminds you of the dot com days? Now I’ll agree it isn’t the at the same level of growth or spending, but just about every area of the online world is growing and everyone is trying to jump in. There is a big move from PR firms to understand social media and how it can be applied to their clients. A few of them have been early adopters and launched new divisions first, but stay tuned to an RSS reader or email near you for some announcements later this spring from the next batch of firms who will make their entrance. Telecommunications companies are scrabling to keep their market share as smaller start-ups are launching VOIP based products and services to make our communication easier and cheaper. One thing hasn’t really changed and that is that Canadian’s are still very conservative about showing off the great things we do with technology and that is one of the goals of Profectio – to share the stories and news of Canada’s connected community. Now let’s get to the wrap up of last week…
Headlines
Yahoo officially launched Yahoo Search Marketing to the world and has recieved some good praise from the advertising community and Martin Byrne, National Director, Search Marketing makes some bold predictions about the growth of search this year. Public relations firm High Road celebrates 10 years in the game and launches a new site and corporate blog.
Deal Flow
Lavalife’s parent company Vertrue Incorporated acquired BC based Neverblue Media. It looks like Conair Canada is happy with the work that marketing communications firm scratch have done for them (we covered it here) since they have now retained the firm to develop and execute all media activity in Canada.
Who’s on the Move
Andrew Cherwenka sent me an email today to let me know he’s joined Trapeze Media Inc. as their Vice President, Business Development. Prior to the company Andrew was with Rich Media Internet Group heading up the companies sales efforts. Trapeze Media Inc. is a Toronto based interactive agency with clients such as Disney, MTV and P&G. Other new hires last week incuded Thornley Fallis, Sympatico/MSN and ad agency Taxi which we talked about here.
Advertisment: Here from Google Canada, Yahoo! Canada and non-linear creations at our Search Engine Breakfast Seminar on Feb. 28 (details are here)
