Water Cooler: JUICE Mobile About To Make A Major Hire

BY: 

Dave Forde
March 25, 2013

watercooler-officespaceWe’ve been hearing some reports that Toronto-based JUICE Mobile is about to make a significant hire in the next 72 hours.  The company recently launched their mobile advertising platform called  NECTAR, which according to President and CEO Neil Sweeney is going to be a game changer as it is “… is the alternative to traditional exchanges and demand/supply side platforms and is the first agnostic marketplace to balance the objectives of both publishers and advertisers in the same platform.”

We haven’t been able to confirm who the new hire is, but it does appear they will be added to the sales team for JUICE Mobile, as well the individual comes from a large Canadian organization.

We’ll stay close to the water cooler and keep you posted as we learn more.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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