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Verb Exchange a provider of innovative communication experiences has launched their latest offering, CoPilot a communications platform that provides low-cost long distance calling, instant messaging and contact synchronization to an international user base, on the desktop, mobile and web platforms. For advertisers, Verb Exchange offers a profile-driven adserver, enabling location-targeted campaigns in a variety of formats, including banner, voice, text and video. The advanced demographic profiling serves ads based on highly-targeted user preferences, ensuring relevant and useful content for subscribers and high conversion rates for advertisers.

“With CoPilot, consumers have a simple, reliable and affordable communications service, and advertisers receive a means of reaching the global user base of over 2.6 billion mobile subscribers,” said Aron Buchman, President, Verb Exchange. “With the completion of CoPilot’s SMS integration, Verb Exchange is positioned to command the high revenues associated with advertising fees on this ubiquitous communications platform.”

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research, who validate the mobile platform as a very personal way to reach consumers who can be incentivized through relevant, targeted messaging.

Categories: Features
Tags: Mobile Marketing, Verb Exchange