UNICEF Canada gave the thumbs up to Rapp Collins Canada, a division of DDB Canada, as the database and customer relationship marketing company was selected as agency of record for their cards and gifts program. Since its inception in 1959, over 150 million cards have been sold in Canada and helps to raise over $5.5 million in gift card sales in Canada each year.
“We’re delighted to be working with the creative and energetic people at Rapp Collins to help develop innovative and exciting initiatives that establish UNICEF cards and gifts as the ideal occasion purchase – the gift that gives twice,†says Jerry Seligman, Director of Sales and Marketing, UNICEF Canada.
Rapp Collins will provide consumer and business-to-business expertise and leadership to support fully integrated marketing strategies for UNICEF Canada’s corporate and online retail programs. Rapp Collins has also been charged with the development of UNICEF Canada’s marketing strategy, advertising, direct response, online marketing, and media, and will draw on the integrated services of its sister agencies Tribal DDB, DDB Public Relations and OMD Canada.
