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If you’ve kept up with the headlines over the last few months, Yahoo! Canada has taken steps to add more content offered to its 16.5 million Canadians who visit the site on a monthly basis (according to comScore), as well their search platform. Now is a surprising partnership they have teamed up with TVO, an Ontario’s public educational media organization to deliver deliver educational content in both text and video formats. This is a first for TVO as they look to embrace the web as part of their “going digital” strategy with a goal of reaching new audiences utilizing multi-platforms and distribution deals.

“TVO is focused on increasing our impact in the digital space with our unique, educational media resources,” says Lisa de Wilde, TVO’s Chief Executive Officer. “Working with Yahoo! Canada aligns with TVO’s digital strategy to make our content accessible to new audiences through alternative distribution channels, while exploring new revenue streams and business models.”

Instead of trying to target an audience that is already familiar with TVO’s content, the are looking to this partnership deal to target web-savvy parents who are already online and use the web as a resource to to help engage and educate their children. TVO will deliver content on subjects ranging from managing homework time to dealing with bullying, including a compilation of resources for parents of children with autism and a complete inventory of TVO’s Your Voice, the first and only online interactive program for parents built on education issues.

Categories: Features
Tags: TVO, Yahoo Canada