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TSN has announced the appointment of Shawn Redmond to the position of Vice-President, Marketing where he will oversee the overall consumer marketing strategy for TSN and digital sports networks NHL Network and ESPN Classic. As part of his role Shawn will be responsible for consumer advertising, on-air promotions, communications, research and special events, helping TSN maintain
its brand strength and reinforce its position as Canada’s Sports Leader. Redmond will also manage relationships with TSN’s various sports partners and rights-holders. Shawn joined TSN in 2005 as Senior Marketing Manager, where he led the integration of the marketing team to deliver consistent and effective strategic messaging. Over the past two years, Redmond has collaborated with many high-profile sports properties including the NHL, CFL, Hockey Canada, NFL and NBA to deliver co-branded campaigns that engage viewers and deliver exceptional results. Previously Redmond was with RBC Financial Group for fours yes as Manager, Sponsorship Marketing where he worked on sports-related brand initiatives, including three national Olympic marketing campaigns, and managed relationships with RBC’s sports partners. Redmond also worked at PCS Innovations (2000) as Manager, Business Development, building sales channels for corporate partnerships.

Categories: New Hires
Tags: TSN