Digital marketing solution provider Tribal Fusion has hired Carolyn Cramer as the company’s Director of Sales for Canada, and the first Canadian hire for the US-based advertising netwo
rk. As part of her role Carolyn will manage national sales efforts, new business development, and strategy for continued growth in the Canadian marketplace. Previously Carolyn was with Yahoo! Canada as the National Sales Manager
“Having an accomplished leader like Carolyn on board is exciting for us. We’ve continued to see growth in North America, and Canada is an important part of our market,” said Toby Gabriner, President of Tribal Fusion.“We are committed to working with the most talented staff, providing high quality client service, and expanding our sales and technical capabilities. Carolyn’s addition allows us to do this and it strengthens our leadership team for the future.”
Carolyn has worked in the online advertising industry for a number of years with such other organizations as AOL Canada and CanWest Media Sales, where she was responsible for Specialty Television and Online Media. She also has agency experience from her time as a Strategic Planner at Leo Burnett Company, where she was responsible for brand insights and creative briefings. Carolyn is on the board of IAB Canada, as well as the VP and chairperson of the IAB Publisher Council.
Great timing on Carolyn and it will be interesting to see another advertising network take a stronger stance in the Canadian advertising industry.




