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“Beam me up Scotty” are the words made famous by Captain James Kirk when he’d want to get back on board of the Starship Enterprise and go to another planet to charm another green or purple female alien. Pretty amazing on how we’re always dreaming up new ways to use technology to make our lives easier and more convenient. Fast forward the clock to 2007 and we have companies such as Cicso Canada and BlueCasting Canada who have helped Pearson International Airport Terminal One in Toronto launch the first Bluetooth enabled marketing campaign in Canada. Backlit posters fitted throughout the terminal using BlueCasting’s technology allow for delivering video downloads to mobile phones and other handheld devices.

Intelligence is built into the system to be able to determine whether a consumer has already been sent a file and will send something different, or it can be configured to send a file but to only the 50th instance. With support of txt, graphics, audio, vCard and vCal the potential uses are endless.

Now imaging combing that type of power with GPS which can determine the exactly location of your mobile device and you have a very powerful advertising platform. Specials or promotions could be sent to you as your are driving past your favourite steak restaurant.

Categories: Advertising News, Features