Canadian broadcasters are finally seeing the value of integrated digital media strategies.
Nowhere is this more evident than at Ontario’s TVO, which has launched a social networking site to promote its Get Involved documentary series.
The documentary shorts will on TVO Sundays, evenings of “single-themed” programming that tackle current issues and events. At the end of each short, viewers will be driven to www.getinvolved.ca, TVO’s partner site designed to match interested volunteers to organizations in need of their aid.
Once signed up, members can “follow” other members and organizations, Twitter-style, offer help or ask for help. The site also features links to charity walks and events, teasers of upcoming documentaries, and an “act” button to get friends and family involved.
Get Involved, created in partnership with q media, is still in beta and has a few kinks to work out, but it has visual appeal.
The success of both the TV programming and the website, though, depend on TVO treating Get Involved as a separate entity and not just a tool to drive viewership. It has the support of many charities already, so would-be volunteers won’t be thwarted by a lack of choice, but TVO is going to need as many charitable orgs on board as possible to make the venture work.
If they do that, we might just see one of the first successful integrated media broadcasts ever in Canada.
thanks so much for the review– looking for feedback.
just an FYI Get Involved was created by q media solutions – a company that does a lot of tv, branded content, healthcare documentaries and an enormous amount of pro-bono work and at cost work for NFP’s charities and NGO’s.
this project is something we took to tvo and we are working in partnership with them on the tv and the web.
i’d love to find out more about you and profectio.
this isn’t about driving tvo traffic this is about connecting organizations and individuals to make change my company has contributed an enormous amount of time and resources into this project because this is our passion… too many organizations don’t have the communications and marketing dollars to connect to new and interested audiences and we wanted to create a point of connection. absolutely we need more organizations but our team is connecting and working at it one at a time to help them understand the power that focusing all your message around the idea of “how to get invovled with your issue or organization” and believe it or not there’s still a big learning curve for these entities in terms of catching the web 2.0 world. love to get more feedback as we deploy our future releases…..