RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

Permission-based email marketing solution provider ThinData recently was awarded the business of two of Canada’s most recognized brands. CBC and Canadian Blood Services will leverage ThinData’s proprietary email marketing software, as well as utilize the companies expertise in email strategy, email creative.

According to a recent study by Forrester Research, 94% of marketers use email as a cost-effective and environmentally-friendly method to reach their markets. At the same time, almost 70% of email received by businesses is spam (Nucleus Research, 2006). This volume has caused businesses, consumers and Internet Service Providers (ISPs) to implement technologies that can block legitimate emails.

Steve Billinger, CBC’s Executive Director, Digital Programming and Business Development, explains their reason for selecting ThinData, “We did quite a bit of research before choosing ThinData as our Email Service Provider (ESP). We knew they had an excellent reputation for client service and this was important to us. Our customers want relevant and timely information from us. So, we needed a provider who would take a proactive role in making our marketing campaigns work. We needed to know that our emails would arrive.”

“Helping our clients increase response and get the right message to their customers at the right time is part of our core promise. We are proud to be serving the best brands in Canada”, added Carder.

ThinData has been providing email marketing solutions to companies across Canada for over 12 years and continues to provide solutions for marketers to deliver their email messages more effectively, more recently they partnered with Habeaus provides for increased sender reputation and delivery rates.

Categories: Account Wins, For The Books
Tags: