The Young, Willing and Eager Coming To A Mobile Device Near You

By Dave Forde on March 14th, 2008

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MoboVivo, one of the first companies in Canada to offer paid downloads of TV shows in Canada has announced a new partnership with Method Digital Convergence to bring the popular snowboarding show Young, Willing, & Eager (YWE) to a computer, iPod, and mobile phone near you. Young, Willing, & Eager takes you inside the lives of pro snowboarder Johnny Lyall & Logan Short.

“We are targeting Millennials on their terms – on their devices,” says Trevor Doerksen, CEO of MoboVivo. “With well over 1500 videos available, MoboVivo is way ahead of the competition Canada in terms of the number of programs, number of devices, and diversity in sales channels. In addition to paid downloads of YWE, we are working with sponsors and advertisers to bring this program to all of the platforms its audience demands.”

Since launching in November, the MoboVivo website has seen a 30% increase in traffic due to downloads directly from their site according to Doerksen.