The Social Media Battle, There Can Only Be One
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Some interesting discussions going on PR In Canada as a result of post I added yesterday entitled “Who Should Offer Social Media - Advertising or PR Agencies?”
Marc Synder commented saying, “The second reason is that we’re used to our publics talking back to (at?) us. Whether it’s through letters to the editor, petitions, interest groups, our publics have always communicated with us. Not so for advertising.”
Yvonne van Dinther added, “This space is truly where all of the skills of the various communications disciplines converge — advertising, pr, direct, interactive and design — and can be leveraged. While the landscape may have changed, the foundational truths hold when engaging with consumers.”
Anyone else have any thoughts?
Keywords: Social Media
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Feb 18th, 2008 at 2:24 pm
[...] The Social Media Battle, There Can Only Be One [...]