It is close to that time of year again when Jolly Old St. Nick comes to visit and deliver everyone a 50% end of year bonus and 75% increase in our spending budgets (well, everyone can dream right…).
“Having been a Celebrity Clown for the past three years gave me the opportunity to see the excitement the Santa Claus Parade brings first-hand. We were pleased to be able to help spread the word about this year’s Parade,” says Jeff Weiss, President of Harbinger and Santa Claus Parade board member.
This is the second year that Harbinger has been involved in the Santa Clause parade and this year they take the lead on this new campaign which also includes a new website thesantaclausparade.ca that now allows visitors to share content such as photos. A theme of “Naughty or Nice’ has also been used to help promote the parade on transit and billboards around the GTA.
The 105th Santa Claus Parade will kick off the holiday season in downtown Toronto on November 15th, 2009 at 12:30pm.
Agencies Involved In Santa Clause Parade Campaign:
- Communications: Harbinger
- Website: Dashboard
- Creative: Cossette
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