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Here’s our latest feature to Profectio, The Lab. My “virtual” journey across Canada where I talk to people who are doing some “cool things” with technology and try to better understand how it helps in our connected world. The first episode is with Richard Zwicky who’s founder of Enquisite to discuss their service which launched August 2006. Currently in beta the service records the Internet search traffic coming to your website, allowing site owners to understand exactly what visitors are doing.
Some key features:

• PPC v. Organic comparison tools - Drill in, and understand what the differences are; discover problems in your campaigns faster!
• Flexible date reporting - Not just days / weeks / months. Want to compare this Tuesday against last Tuesday? Want to compare this Tuesday, from 12:00pm to 1:00pm, against Thursday, 1:00pm to 2:00pm?

Time Markers:

0:30 - What the service offers
1:31 - Difference between Google or Omniture?
4:20 - Who would use a service like Enquisite?
5:38 - Future forward - Where is Enquisite going?

Richard and I recorde this early September and since then they’ve had a few updates including - added PPC Tracking & data export (coming soon).

If you have comments or questions about this podcast, or suggestions for future interviews, email us at editor [at] profectio.com or Skype: techscene. Also you can email your comments, questions and suggestions as MP3 attachments, if you wish (max. 2 minutes / 3 MB attachments please). We’d be happy to see how we can include your audio contributions in the next episode.Special thanks to Leesa Barnes over at Podonomics for creating the show intro.
Join me for the next episode where my guest will be: Leesa Barnes, podcasting expert & President, Caprica Interactive Marketing
Register today for Word Up! - Canada’s Word of Mouth Marketing Conference - November 14th - Toronto, Canada

 

 The Lab - Episode 1: Play Now | Play in Popup | Download

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