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GenieKnows.com a privately held, Halifax-based search company has launched its Health, Business and Gaming search engine verticals, adding to their recently launched Local Search platform. The new verticals will offer users an alternative online destination search tool to source out information contained within specific markets. Currently in beta, their vertical search technology covers 20 million web sites in each vertical including Health, Gaming and Business Markets and the full version is expected to cover 100 million sites. In the future other verticals such as Travel and Sports are planned to be released.

Advertisers have the opportunity to take advantage of this targeted traffic with placement of relevent adds there-by increasing a stronger ROI for their advertising campaigns. In addition to GenieKnows.com’s Vertical search, users can also access the Local search platform via the homepage. GenieKnows.com Local lets users explore their own backyard virtually by providing comprehensive information about the businesses in their neighborhood. Users can sort search results alphabetically by street name or business name, then drill down into related information.

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